Technology, Art Licensing and the Stationery Industry

Think social media is just a waste of time? Don't have time to learn about it or use it? For anyone who thinks it is a fad, watch this 4-minute video at the end of this article.

Technology is changing the stationery industry and art licensing business. For artists & writers, this means we can get world wide exposure practically for free but it also requires we welcome learning new skills. Here are a list of interviews with designers, greeting card manufacturers, trend forecasters, and card sales reps who use new tech skills in their businesses.

High Tech Artists

See Article: Artist Goes High-Tech in Surtex Booth (ipads)
See Article: Licensing Art on Electronic Devices (skins)
See Article: Art Licensing on Tech Products (cameras)
See Article: 120 Resources for Artists to to Build an Online Presence

Stationery & Publishing Industry

See Article: Mike Rhoda, Leanin' Tree, talks about linkedin & the digital shift
See Article: Kathy Krassner talks about stationery retailers who use social media
See Article: What is The Future for Trade Shows?
See Article: Card Rep Meryl Hooker talks about how she uses social media in her job
See Article: Barney Davey talks about how social media shapes trends in the art market
See Article: The Future of Children's Books

Artists who use social media & blogs to sell their art

See Article: Deb Trotter talks about how blogging led her to art licensing
See Article: Children's Illustrator Wisdom: Why Artists Need Blogs
See Article: How I Sell My Designs Online
See Article: Use a Blog to Attract Art Buyers
See Article: Social Media for Artists
See Article: Selling my Art Through Social Media
See Article: Fabric Designer Wisdom: Why Artists Need Blogs
See Article: No time for Social Media? Read this story by an Interior Designer
See Article: How I use Email to Sell Art and Get Leads
See Article: Discovering Social Media Through Art
See Article: How Artists Can Use Twitter in Their Business
See Article: Rock Your Online Art Sales
See Article: Why a Sculptor should have a blog
See Article: Artist Protects Copyright Through Twitter
See Article: Watercolor Artists talks about she has a blog
See Article: Laura Barbosa tells how she sells art on facebook
See Article: Katie Atkinson talks about how her blog article brought 2 more assignments.

Online Card and Gift Industry Groups

Linkedin Greeting Card, Stationery & Gift Industry Gurus
Networking links of sales, marketing, product development and sourcing people from these related industries and to help entrepreneurs gain access to industry knowledge and 'how to's."

Linkedin Greeting Card Professionals
The worldwide default network for publishers, distributors, designers, buyers, developers, (online) retailers and anyone else relevant in the business. Feel free to join and don't forget to invite your colleagues and business relations.

Yahoo Greeting Card Professionals
The Independent Greeting Card Professionals Association is composed of working professionals--and beginning professionals--who create and sell greeting cards retail or wholesale, at craft fairs or trade shows, or via the Internet. Members produce work in a variety of greeting card genres.

Linkedin Art of Licensing
A LinkedIn networking group dedicated to Artists, Illustrators, Designers, Product Manufacturers, and Licensing Agents in the ART LICENSING industry.

Yahoo Group Art of Licensing
A SPECIAL FORUM dedicated to Artists, Illustrators, Designers, Product Manufacturers, and Licensing Agents in the ART LICENSING industry.

Facebook Stationery Trends
Facebook group for the magazine focused on the products, designers and inspiration that make up the stationery, greeting card and gift industry.

Stationery Show on Twitter
Leading trade show for the social stationery industry.

Surtex on Twitter
Selling and licensing art and design for every product, every industry.

Greeting Card Designer on Twitter
Tips and resources for Card Designer and Writers .

Did You know:

-95% of companies who use social media use LinkedIn to find employees?
-1 out of 8 couples married in the U.S. last year met via social media?
-If Facebook were a country it would be the world’s 3rd largest?
-Kindle books outsold paperbacks on Christmas?

Greeting Card Designer Booklets on Amazon

You can support this blog by ordering e-Booklets that are a compilation of different articles on this blog starting at only .99 cents! They can be read on your kindle, ipad, ipod, cellphone, or your computer. Free samples and lending options available.


Booklet on 20 Steps to Art Licensing that is a list of suggested steps to to take for getting into art licensing. How to license your art to companies that publish greeting cards, and manufacture coffee mugs, magnets, wall hangings, kitchen items, and dozens of other gift items. This booklet covers 20 basic steps from how to prepare your art, to what companies to contact. It includes topics on: How to find agents, classes and what trade shows to attend. There are extensive resources on social media, licensing community groups, and lists of interviews with professional designers (5,200 words).


Get Your Greeting Cards Into Stores. A If you already make your own greeting cards, this book explains how to get your cards into stores and sell them sell nationwide. Included are guidelines on: how to price your cards for a profit, how to get professional feedback, where to find a sales representative and and what industry standards you should follow. All the information is also applicable to gift items, such as magnets, journals, calendars, collectibles, etc.


Booklet on 7 Mistakes Greeting Card Writers Make A list of 7 things to avoid when submitting greeting card verse to publishers.

Includes a list of card publishers and their guidelines, links to writer interviews, articles, card samples and other current resources. 20-page booklet and 2,300 words and 8 Pages of Card Samples.


Booklet on Unusual Ways To Market Greeting Cards, and 22 places to get your designs featured. A 20 page booklet on how to get your cards noticed in non-traditional ways. Everything from why you should send cards to your dentist, to how to get special features in national publications. Great tips for designers who are starting out and want to get their cards into the hands of people beyond friends and family. Special Section: Submissions guidelines and contacts for 22 Gift Industry publications and professional gift industry blogs that seek out new greeting card designs to feature for free. (5,000 Words and 17 greeting card images included)

Thanks for helping to support this Blog


Anonymous said...
we would like to go all out with our art to make a living.
Desparately need help?

Jackie Von Tobel said...

One of the most powerful visuals I have seen in some time. Great find and so right on the point. I have to go watch it again!

Kate Harper said...

I was hypnotized by it--It felt like the old apple ad in 1984 where the woman rushes into a theatre with a hammer and crashes the screen.

Using that analogy today, the woman throwing the hammer represent the artists, and the screen being shattered are companies who refuse to look at what's going on in business. Whether we like it or not, print adversiting and trades hows are dying, but now there are so many more possibilities for artists to sell their art, that never existed before.

Lynn Felter said...

Hi Kate,
I own Across The Line Cards, an edgy greeting card company based in the California Bay Area. My company has gained recent momentum, and I made the decision to invest in attending the NSS in NYC. Loved your posts on the demise of trade shows and the value of social media. Which I'd read them earlier ..
My question for you ... I currently have sales reps in WA/OR who are doing a great job. What do you think is the best way to go about selecting sales reps in other areas of the country?
Thanks and I love your blog!
Lynn Felter

Kay Murphy's Studio said...

I think that as artists we just saw our lives past in front of us...I think this is great, I'm ready bring it on.

Fiona Cartolina said...

Thanks for all those links Kate - really appreciate it.

Susan Tantlinger said...

Wow, thank you for all these articles. I've only begun reading them, but they're fantastic.

Melissa Moore said...

Very timely. Thanks very much for posting.

Printing on Plastic said...

I was very pleased to find this site. I wanted to thank you for this great read!! This is a very informative post, it helps me more.

Geoff Stiles said...

A win-win. Thanks for the information. As an artist and artist rep, I have 4 other artists with me in studio.

Athena Mantle said...

It's so encouraging to know that it's possible to forge the way yourself without having to rely on someone else like a gallery to make or break your success.

I spend a good portion of time educating myself on all the new technology and sites to promote my art and implementing the things I learn along the way. The best part about it is that it's free...all I have to spend is my time. Social Media has provided an amazing opportunity for us all to take advantage of.

Thank you for sharing with the rest of us!

Kate Harper said...

Athena-Well Said! It's an opportunity if we make it one.-Kate

James A. Roberson (JAR) said...

Great Video. Powerful stuff. Thank you for sharing, Kate. (I retweeted it.)


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