No Time For Social Media? Read This:

This author, Kathe Russell, who works in the interior design trade, wrote an excellent piece on how she went from being really irritated by social media and thought it was a waste of time, and then once she plugged her business into it, amazing things happened. Here's an excerpt:

"Having Facebook as a way to interact in a non-intrusive way on a regular basis with our clients has been the most amazing thing that has ever happened to our business.

My old clients are on Facebook and we stay in touch regularly. Because I am in the forefront of their minds, they now starting refer their friends to my company and our fan page. Some of my clients have even contacted me for additional projects.

On the social media network of LinkedIn, we got a real bonus. One of the friends saw a link to our Web site and fell in love with a project we did. This friend turned out to a journalist who wrote a feature article on our project in the January, 2010 issue of Sacramento Magazine.
This has generated some great exposure and a great deal of interest in our company."


Article Continued...

3 comments :

social network design said...

I am just getting into social networking and realizing its benefits of being able to access such a large audience.

Purple Pony Art said...

It's great to be able to reach a large audience, but the time I have to create is getting exceedingly precious - how does one balance Facebook, Blogger, Twitter and all the other social media venues out there? I find I can feed Blogger and Livejournal to Twitter, as well as Facebook, but then it doesn't really become interactive :\ I know it's important to do, but it's important for me to do it in a way that it's not all I'm doing :-)

Kate Harper said...

Purple pony-- I hear your concerns, although at some point they seem to all merge together and seem to not be so time consuming. The rewards are so grand, by meeting people doing interesting things, getting art contracts, etc, that is feels so much more essential than mailing out art postcards, or other "old style" ways of getting the word out about what we, as artists are doing. -Kate

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