Greeting Card Sales Reps 101




Here are several articles I've written all on the topic of how to get a sales rep for your greeting card line. Enjoy! 
-Kate





• 8 Advantages of Working With Greeting Card Sales Reps

• Why Stores Like to Work With Greeting Card Reps

• How to Present Your Card Line

• Test Marketing Your Card Line

• Getting Your First Greeting Card Account

• Getting Professional Feedback on Your Card Line

• Pricing Your Cards

• Pricing and Profits: The Tale of 2 Greeting Card Businesses

• What do Reps do?

• Pros and Cons of working with Rep Groups

• Sales Rep Territories

• Greeting Card Sales Rep Contracts

• Are you interfering with your Sales Rep's job?

• Questions to Ask Potential Reps


• How to Work With a Greeting Card Sales Rep

• How to Get a Card Rep's Attention

• How to Pitch Your Line to a Rep

• 11 Reasons Why You Should NOT Send Card Reps to Your Website

• Are You Ready for a Greeting Card Sales Rep?

• How To Find a Greeting Card Sales Rep.

 
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 More Resources


Online Greeting Card Class
I have collaborated with skillshare.com to create an online course on Getting into the Greeting Card Business.  The content is based on my experience of working in the industry for over 20 years, and from publishing over 1,000 cards. Class is self-paced with student/teacher feedback on your final project in the gallery.
 
Register here. 


Topics Covered:
  • The fundamentals of professional card design.
  • Transforming art into a greeting card.
  • Writing sentiments.
  • Making designs "market-ready" according to industry standards.
  • Top selling occasions.
  • How to turn one card into a larger "collection".
  • How to make a card out of any image.
  • Handmade cards.
  • Where and how to sell cards (including online).
  • Licensing art on cards.
  • Manufacturing and distributing nationally.



Greeting Card Books
You can support this blog by ordering Kate's e-Booklets that are a compilation of different articles on this blog starting at only .99 cents! They can be read on your kindle, ipad, ipod, cellphone, or your computer. Free samples and lending options available. You can also view the list of all recommended greeting card books by a variety of authors.



Get Your Greeting Cards into Stores: Find and Work with Sales Reps
If you already make your own greeting cards, Get Your Greeting Cards Into Stores is a book that explains how to get them into stores and sell them sell nationwide. Included are guidelines on: how to price your cards for a profit, how to get professional feedback, where to find a sales representative and and what industry standards you should follow. All the information is also applicable to gift items, such as magnets, journals, calendars, collectibles, etc.





Unusual Ways to Market Your Cards and 22 places to get featured.
Booklet on Unusual Ways To Market Greeting Cards, and 22 places to get your designs featured. A 20 page booklet on how to get your cards noticed in non-traditional ways. Everything from why you should send cards to your dentist, to how to get special features in national publications. Great tips for designers who are starting out and want to get their cards into the hands of people beyond friends and family. Special Section: Submissions guidelines and contacts for 22 Gift Industry publications and professional gift industry blogs that seek out new greeting card designs to feature for free. (5,000 Words and 17 greeting card images included)



7 Mistakes Greeting Card Writers Make
Booklet on 7 Mistakes Greeting Card Writers Make A list of 7 things to avoid when submitting greeting card verse to publishers. Includes a list of card publishers and their guidelines, links to writer interviews, articles, card samples and other current resources. 20-page booklet and 2,300 words and 8 Pages of Card Samples.





20 Steps to Art Licensing
Booklet on 20 Steps to Art Licensing that is a list of suggested steps to to take for getting into art licensing. How to license your art to companies that publish greeting cards, and manufacture coffee mugs, magnets, wall hangings, kitchen items, and dozens of other gift items. This booklet covers 20 basic steps from how to prepare your art, to what companies to contact. It includes topics on: How to find agents, classes and what trade shows to attend. There are extensive resources on social media, licensing community groups, and lists of interviews with professional designers (5,200 words).


6 comments :

Cre8tiveQueen said...

Thanks for these articles! I need to buy your book! This is great! I am just kind of starting with my cards... I only have 6 cards. I should come up with 2 dozen before I show a rep? It feels like so much! How about a dozen? Then I'm half way there! =0)

Kate Harper said...

I would aim for at least 24, ideally 50. If you just want feedback (and not for a rep to carry your line) showing a dozen is OK.

Baby Thank You Cards said...

Thanks for sharing! I will tell my partner about your book.

Anonymous said...

Are your books available in another way? i.e. download ebook?

I do not have a kindle....

Kate Harper said...

Hi-You don't need a Kindle -- there are several ways to read them: http://www.amazon.com/gp/feature.html/ref=dig_arl_box?ie=UTF8&docId=1000493771

onlineprintdesign said...

Tanks for these Article!This is great!I need to buy your book!very nice a Greeting card Design.thanks for you.

greeting cards

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