The Greeting Card Business: 101

Where are you at in the greeting card business? Do you want to manufacture cards or sell your designs to companies? Do you just want to know what a good card design is all about?

Here are a list of articles on all these topics. Pick the one that best represents where you are right now.



Card Design Tips

Learn about the fundamentals of card design.

Greeting Card Sales Stats

Greeting Card Design Tips

Things to avoid in Card Design

Greeting Card Association Artist Guidelines

Other Great Card & Illustration Tips

You know you are a greeting card designer when…




Starting a Card Business
Learn how to manufacture and sell your cards to retail stores.

How to Present Your Card Line

Test Marketing Your Card Line

Getting Your First Greeting Card Account

Getting Professional Feedback on Your Card Line

Pricing Your Cards

Pricing and Profits: The Tale of 2 Greeting Card Businesses

Good News for Indie Card Artists: New Sales Trends

Online Class: Design and Sell Your Own Cards

Starting a Card Line on Your Own

Backcopy:What to print on the back of your cards

List of Books on the Greeting Card Business

Book Review: How to Run a Greeting Card Business

Book Review: Pushing the Envelope

Setting up Card Ordering Codes

All About Envelopes

Greeting Card Quiz: How much do you know about the industry?

Ginger McCleskey, Greeting Card Rep, Talks about Trends

Greeting Card Buying Statistics 
 



Marketing Cards
Learn how to market cards.

12 Unusual Ways To Market Your Greeting Cards

List of Trade Shows for Greeting Card & Gift Designers

How to Sell Art Through Social Media

List of Trade Magazines for Card and Gift Industry

How to Use Email to Sell Art & Get Leads

How to Sell Designs Online: Jude Maceren

Venues for Selling Greeting Cards Online

How to Find Greeting Card Sales Reps






The Handmade Card Business
Learn how to run a thriving handmade card business.

How to make a living in the Handmade Card Business

How to Set Up a Handmade Card Factory

Making Cards: Questions to Ask

Simplify Card Making for a Profit

Paying People to Make Your Cards

3 Parts of a Greeting Card

8 Advantages of the Handmade Card Business

Interview with Former Greetings etc. Editor, Kathy Krassner

Handmade Greeting Card Business Directory





Card Writing
Learn How to Write Greeting Card Sentiments.

Meet the Master of Greeting Card Writing

Audio Interview: Getting into the Greeting Card Writing Market

How Poets Can Write Greeting Card Verse

Interview with Hallmark Card Writer

Artist & Writer Submission Guidelines for Card Companies

Breaking into the Greeting Card Writing Market

How to Write Greeting Card Verse (VIDEO)

7 Mistakes Card Writers Make



Licensing Your Designs to Companies

Learn how to license your designs to publishers.

Submission Guidelines for Card Companies

How to Mail Promos of Your Designs to Card Companies

How to Organize Greeting Card Submissions

How to get Started in Art Licensing

How to Make a Good "Art Licensing Website."

How to Deal With Rejection: Tips for Card Designers

Resources on Greeting Cards and Licensing

Greeting Card Licensing Information from the UK

List of Licensing Agents in the US

 

Support
Learn how artists manage their time and set goals.

How to Make Time for Art

How to Start a Buddy Meeting System

How to Start an Art Licensing Support Group



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The Greeting Card Business
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Get Your Greeting Cards Into Stores: How to Find and Work With Sales Reps (Updated 2017 paperback) If you like to make greeting cards, this book explains how to get your cards into stores and sell them nationwide.  Learn about changing trends in the indie card market and niche opportunities available for artists. Book includes detailed guidelines on pricing cards for a profit, getting professional feedback on your designs, finding sales representatives, pitching your card line to them, approaching stores, and the industry standards you should follow. Information is also applicable to gift items, such as magnets, journals and calendars.




Start and Run a Greeting Card Business From a British author, whose country has a long history of greeting card design, she takes you step-by-step through the process of starting and running your business with lots of useful practical advice to help you, including: - Deciding what type of cards to produce - Finding your market - Dealing with printers - Copyright and licensing - Pricing and profit. Kate's note: Some specs are different (card sizes) since it is UK standards.



Greeting Card Design This volume features a vast array of fun, elegant, simple and imaginative greeting cards designed by internationally-known artists, illustrators and calligraphers. With over 300 full-color photographs of creative, popular, and inspiring greeting card designs, this invaluable sourcebook showcases the very best of what is happening in the industry today. Accompanying text explores the history of the greeting card industry and examines the major contributions from the leading innovative companies.






 

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