Greeting Card Rep Talks about Trends

At our annual Art Licensing Party in Berkeley, I interviewed Ginger McCleskey, a Greeting Card Sales Representative in the San Francisco Bay Area.

She talks about:
  • Mistakes Greeting Card Designers Make
  • Trends in the Card Industry
  • The Future of the Industry

(6 minutes)

8 comments :

Joan Beiriger said...

Thanks Ginger and Kate for sharing information about niche market greeting cards and trends in the greeting card industry! Joan

pinkbathtub said...

Fantastic! Great insight, as always, Ginger!

Fred B. Mullett said...

Good to hear from the front lines. Thanks for the post.

Stan Timek said...

Great information Ginger and Kate! The challenge the "digital age" poses is complex as Ginger stated. People love the instant-ness of Facebook, Twitter, and texting but they inherently know that a real greeting card means much more to the recipient.

Atomic Greetings (http://atomicgreetings.com) is bridging these two worlds by combining the real, tangible greeting card with personal and private digital video messaging. To see an example of the cards in action go to: http://www.facebook.com/atomicgreetings http://www.facebook.com/SantasMagicalChristmasCard and http://www.youtube.com/atomicgreetings

gingermcc said...

Joan, Noelle, Fred and Stan,
Thank you for your comments! I appreciate the positive feedback from others in the industry.
Kate asked good questions, and I could have said a lot more in response to each one! I plan to address each topic more fully soon... stay tuned!

www.MyArtByLynnette.biz said...

Thank you so much for sharing your interview!! It was really great to hear.

Best Wishes
Lynnette

Betsy said...

Thank you!

P.L. Frederick said...

Helpful and interesting, thanks!

P.L. Frederick (Small & Big)

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