Guest Writer, Jude Maceren
I've acquired many design contracts online, and I would like to tell you a story of how I got my latest contract, and how important it is to have an online presence.
When I started learning about the business of art, I got a website, showed my work through other websites, and created a blog. Then I promoted these websites and blog on all these social media sites like Facebook, Twitter, MySpace, LinkedIn, etc. I posted daily or weekly. From this experience I became strongly visible online, especially through search engines, which landed me a licensing contract to the owner of Farfalla Winery, a wine company based in Oklahoma.
Farfalla Winery was in the early stages of their winery business, and they were looking for an image to represent their brand. Since "Farfalla" is an Italian word which means "butterfly," they started searching butterfly images through Google, to find an image to symbolize their brand image. My butterfly painting appeared at the top search which caught their attention.
To my surprise, I received an email from them and got a contract to paint a butterfly. After that, they created wine labels, stationery, a logo, brochures, business cards, etc. My butterfly became their brand.
HOW TO SELL ART ONLINE
You can get opportunities online. To do so:
1. Create the best artwork you can,
2. Learn the latest trends that sell
3. Share your creative experiences by posting on Facebook, Twitter, MySpace, etc.,
4. Link to websites and blogs that carry your art.
That's how I got my wine label design contract, by doing these things.
Facebook is the most useful, because you can show your life and business of being an artist. Take advantage of the Facebook Fan Page (versus profile page). Make an effort to increase your friend's list, to reach a 1,000. The more contacts you have in your list, the better your chances are of getting noticed by people who like your art. In my case I paint flowers, butterflies, and landscapes, so I invited friends and fans that love this type of art.
You should also make sure to take advantage of the power of Twitter by posting social updates and occasionally promoting your art. On top of that, you also have to regularly post new work to blogs. We not only have to create art, but we also have to learn business.
I believe that the combination of these online promotional resources will greatly help artists connect to the right licensing contract. A consistent posting through these social networking sites, and attracting the right market, will get the attention of the art buyer who are searching for your.
ABOUT MY ART
Art has been my passion since I was a child. I do illustrations for editorial, corporate, publishing and advertising accounts using traditional and digital renderings. As I mature in my artistic career I've discovered I also want to use acrylics, oils and watercolor mediums. I exhibit and sell them online and offline through art galleries and art festivals.
My butterfly painting was posted on "Moshe Mikanovsky Art Blog" in the article "3 Examples Of Art Licensing Online Scouting." I also have over 300 illustrations licensed in stockillustrations.com, several product lines, manufactured and sold through zazzle, and I also sell my prints on Etsy. Most of my orginals are sold through Boundless Gallery. I've even sold 200 painting in an auction on Ebay! Here are some of my client's comments.
Where Find Jude Maceren Art:
Paintings at Boundless Gallery
Fine Art Floral, Landscape & Animal Paintings
Art Products on Zazzle
Prints on Etsy
Be Jude's fan on Facebook
Follow Jude on Twitter
...More Articles on Technology and Art Licensing: