List of Trade Magazines for Card and Gift Industry

*no longer published in print, but has historical online articles.
4 Middlebury Blvd.
Randolph, NJ 07869

Gift Shop Magazine
195 Hanover Street
Hanover, MA 02339

Gifts and Decorative Accessories Web Page
Gifts & Decorative Accessories
360 Park Avenue South
New York, NY 10010

Gifts & Tablewares
12 Concorde Place, #800
Toronto, ONT M3C 4J2

Giftware New
20 W. Kinzie Street, 12th Fl.
Chicago, IL 60610

Greetings Today
1 Churchgate, The Wilderness
Berkhamsted, Hertshire HP4 2UB

Party & Paper Retailer
PO Box 128
Sparta, MI 49345

Progressive Greetings
United House, North Road
London N7 9DP

Click here to read samples from our June/July 2009 issue
Souvenirs, Gifts & Novelties Magazine
10 E. Athens Avenue, #208
Ardmore, PA 19003

Winter 2009
Stationery Trends Magazine
PO Box 128
Sparta, MI 49345

72 Tappan Road
Harrington Park, NJ 07640

Other Trade Publications

Balloons & Parties
65 Sussex Street
Hackensack, NJ 07601

Christian Retailing
600 Rinehart Road
Lake Mary, FL 32746

Communications Arts
110 Constitution Drive
Menlo Park, CA 94024

Country Sampler’s Country Business
707 Kautz Road
St. Charles, IL 60174

Graphic Arts Monthly
2000 Clearwater Drive
Oak Brook, IL 60523

Graphic Design USA
79 Madison Avenue, #1202
New York, NY 10016

HOW Magazine
4700 E. Galbraith Road
Cincinnati, OH 45236

License! Global Magazine
641 Lexington Avenue
New York, NY 10022

Museums & More
PO Box 128
Sparta, MI 49345

Print Magazine
38 East 29th Street, 3rd Floor
New York, NY 10016

 More Resources

Online Greeting Card Class
I have collaborated with to create an online course on Getting into the Greeting Card Business.  The content is based on my experience of working in the industry for over 20 years, and from publishing over 1,000 cards. Class is self-paced with student/teacher feedback on your final project in the gallery.
Register here. 

Topics Covered:
  • The fundamentals of professional card design.
  • Transforming art into a greeting card.
  • Writing sentiments.
  • Making designs "market-ready" according to industry standards.
  • Top selling occasions.
  • How to turn one card into a larger "collection".
  • How to make a card out of any image.
  • Handmade cards.
  • Where and how to sell cards (including online).
  • Licensing art on cards.
  • Manufacturing and distributing nationally.

Greeting Card Books
You can support this blog by ordering Kate's e-Booklets that are a compilation of different articles on this blog starting at only .99 cents! They can be read on your kindle, ipad, ipod, cellphone, or your computer. Free samples and lending options available. You can also view the list of all recommended greeting card books by a variety of authors.

Get Your Greeting Cards into Stores: Find and Work with Sales Reps
If you already make your own greeting cards, Get Your Greeting Cards Into Stores is a book that explains how to get them into stores and sell them sell nationwide. Included are guidelines on: how to price your cards for a profit, how to get professional feedback, where to find a sales representative and and what industry standards you should follow. All the information is also applicable to gift items, such as magnets, journals, calendars, collectibles, etc.

Unusual Ways to Market Your Cards and 22 places to get featured.
Booklet on Unusual Ways To Market Greeting Cards, and 22 places to get your designs featured. A 20 page booklet on how to get your cards noticed in non-traditional ways. Everything from why you should send cards to your dentist, to how to get special features in national publications. Great tips for designers who are starting out and want to get their cards into the hands of people beyond friends and family. Special Section: Submissions guidelines and contacts for 22 Gift Industry publications and professional gift industry blogs that seek out new greeting card designs to feature for free. (5,000 Words and 17 greeting card images included)

7 Mistakes Greeting Card Writers Make
Booklet on 7 Mistakes Greeting Card Writers Make A list of 7 things to avoid when submitting greeting card verse to publishers. Includes a list of card publishers and their guidelines, links to writer interviews, articles, card samples and other current resources. 20-page booklet and 2,300 words and 8 Pages of Card Samples.

20 Steps to Art Licensing
Booklet on 20 Steps to Art Licensing that is a list of suggested steps to to take for getting into art licensing. How to license your art to companies that publish greeting cards, and manufacture coffee mugs, magnets, wall hangings, kitchen items, and dozens of other gift items. This booklet covers 20 basic steps from how to prepare your art, to what companies to contact. It includes topics on: How to find agents, classes and what trade shows to attend. There are extensive resources on social media, licensing community groups, and lists of interviews with professional designers (5,200 words).