New Humorous Magnet about Husbands





On Fridays, I sometimes like to display samples of products I've designed.

Here is a recent magnet I designed for Ephemera.












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10 Articles on Card Design



Art Licensing and Greeting Card Design Booklets starting at 99¢



ART LICENSING


Booklet on 20 Steps to Art Licensing that is a list of suggested steps to to take for getting into art licensing. How to license your art to companies that publish greeting cards, and manufacture coffee mugs, magnets, wall hangings, kitchen items, and dozens of other gift items. This booklet covers 20 basic steps from how to prepare your art, to what companies to contact. It includes topics on: How to find agents, classes and what trade shows to attend. There are extensive resources on social media, licensing community groups, and lists of interviews with professional designers (5,200 words).








MARKETING CARDS

Booklet on Unusual Ways To Market Greeting Cards, and 22 places to get your designs featured. A 20 page booklet on how to get your cards noticed in non-traditional ways. Everything from why you should send cards to your dentist, to how to get special features in national publications. Great tips for designers who are starting out and want to get their cards into the hands of people beyond friends and family. Special Section: Submissions guidelines and contacts for 22 Gift Industry publications and professional gift industry blogs that seek out new greeting card designs to feature for free. (5,000 Words and 17 greeting card images included)








CARD WRITING


Booklet on 7 Mistakes Greeting Card Writers Make A list of 7 things to avoid when submitting greeting card verse to publishers.

Includes a list of card publishers and their guidelines, links to writer interviews, articles, card samples and other current resources. 20-page booklet and 2,300 words and 8 Pages of Card Samples.


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Evaluation of Surtex: Seminars

I asked people on Linkedin about their evaluation of Surtex, Here is a sampling of what they said about the seminars:

- Extensive programming was offered - much more and apparently more appealing/better promoted than in years past. Several prominent manufacturers conducted workshops, attended sessions or both. This cut into time these manufacturers (potential licensees) had to walk the show. The sessions gave non-exhibiting artists a precious opportunity to connect with licensees that should have been on the show floor.

- I had never considered art licensing until I attended the workshop. I was intrigued.

-I would suggest to the management of Surtex to have a flat fee to cover a certain number of seminars. Personally, I found that having to pay extra for each seminar was a deterrent to attending.

- I believe the concurrent seminars were partially responsible for lighter traffic. Positioned at the front of the hall, I could actually see (and hear) an influx of visitors as seminars let out.

- The reality is that while show management has an interest in helping artists learn about licensing, since they can then sell more booths, helping new artists break into the licensing business is directly contrary to the best interests of the exhibitors (excluding those few who have learned to profit from it).

- From my observation the seminars are for profit and some seem to be created for visitors not just exhibitors. A suggestion is artists are still allowed in for seminars and in order to avoid any conflicts with those who have paid for the booths maybe the show management can also offer guided walking tours. This way they can continue to sell and grow the show but they keep things under control during the show.

Evaluation of Surtex: Exhibiting

I asked people on Linkedin about their evaluation of Surtex, Here is a sampling of what they said about the exhibiting:

- Overall, I did think traffic was down this year with regard to buyers and up with regard to visitors that were obviously NOT buyers. I was still pleased with my business, but I would like to see a more professional crowd going forward, and perhaps that means fewer artists/students/lookers.
- Tip: Make your banners BIG so someone can see them from a distance - you want to catch their attention

- My biggest negative was the massive amounts of visiting artists and industry guests. I felt very exposed as a marketing tool. There was zero benefit to me as a paid exhibitor, in fact distinctly the opposite.
- My experience from this show was that due to number of non exhibiting manufacturers trying to figure out how my product was made I will not ever show nothing new at this show again.

- I have been doing the Surtex show for at least 15 years, this show and the industry have been through many changes. Yes we do see many of the same manufactures year after year and to me that is GOOD news. I am grateful for steady, returning loyal manufactures. This is the way I earn my living. I have signed countless deals over the years and the ones that have bared the most fruits are the ones that are steady relationships that have been built over time.
-Manufacturer/buyer traffic seemed to be down a bit from last year.
But, I think that there were more "serious" buyers though. I have amount the same amount of good leads to follow up with as I did last year, and I do believe it's a decent amount, so I'm happy with that.

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