Black and White Cards
Black and white cards, with no other colors, can be difficult to sell. Unless you are using block prints or paper with a deckled edge, your chances of selling a card with these two colors can be limiting. Black and white cards don't always jump out at customers on the store shelf. Remember, you are competing with all the other multiple colored cards.
If you add color to a predominantly black and white card, you can use colored paper with a colored envelope. You can also try unusual patterns or textures. Be creative and throw a splash of red or orange onto the card by using a rubber stamp.
Posted by Kate Harper at 6/05/2009