How to Succeed in the Handmade Wholesale Greeting Card Business

Here are some articles to read if you are seriously considering making and selling handmade cards nationwide.

For 15 years I did this as a full time job and it was a wonderful, rewarding (and busy!) experience.  I had over 2,000 accounts including national chains, and up to 50 independent sales reps who carried my line.  I wrote these articles to offer tips to artists considering this business:

1. How to make a living in the Handmade Card Business

2. How to Set Up a Handmade Card Factory

3. Making Cards: Questions to Ask

4. Simplify Card Making for a Profit

5. Paying People to Make Your Cards

6. Advantages of the Handmade Card Business

7. Interview with Former Greetings etc. Editor, Kathy Krassner

The Greeting Card Business

Get Your Greeting Cards Into Stores: How to Find and Work With Sales Reps (Updated 2017 paperback) If you like to make greeting cards, this book explains how to get your cards into stores and sell them nationwide.  Learn about changing trends in the indie card market and niche opportunities available for artists. Book includes detailed guidelines on pricing cards for a profit, getting professional feedback on your designs, finding sales representatives, pitching your card line to them, approaching stores, and the industry standards you should follow. Information is also applicable to gift items, such as magnets, journals and calendars.

Start and Run a Greeting Card Business From a British author, whose country has a long history of greeting card design, she takes you step-by-step through the process of starting and running your business with lots of useful practical advice to help you, including: - Deciding what type of cards to produce - Finding your market - Dealing with printers - Copyright and licensing - Pricing and profit. Kate's note: Some specs are different (card sizes) since it is UK standards.

Pushing the Envelope Things the small greeting card manufacturer needs to know about finding, recruiting and retaining a winning sales force can be found in this easy-to-read handbook. Written from both the manufacturer and sales rep perspectives, this nuts and bolts guide is full of industry information, sales tips and guidance for building successful and profitable rep relationships. Kate's Note: This book was written by my top selling sales rep in the country.

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