Online Greeting Card Sales Increased 17%

The IBIS marketing research company reported a 17% growth in online card sales in 2012.  The original report has several interesting facts about the changes in the card industry:

• The prediction is a 12% annual growth of online card sales through 2017. This is attributed to the growth in social media and technology.

• There are no companies who dominate the online greeting card market, and established companies like Hallmark and American Greetings face mounting competition from new companies. 

• Personalized cards have increased in popularity. 

• Customers are paying more for cards and want higher quality materials.

Many of these trends also coincide with the independent retail stores I interviewed recently. What I conclude from this information is that the industry is changing rapidly.  It appears customers want high quality cards, the convenience of having someone else mail them, and a unique personalized style.

Where to Sell Cards Online: Check out my list of online venues for selling cards such as crowdsourcing, apps and print on demand.

What is your experience?

Answer the pole and see all results.

In the last 30 days, how many of these did you experience?


Lin Collette said...

I have a repeat customer for my cards who told me that, because she works for a museum, she feels that she should give handmade, unique cards that you can't find in a Hallmark or CVS or Walmart, and she's decided that my cards fit that bill. I think there are a lot of people out there who are tired of the same old same old cards

Kate Harper said...

Yes Lin, and I think a lot of upstart companies are reaching their customers online offering specialized and personalized cards. It's exciting to know there is an expanding way to sell cards and reach customers like the museums.

Kenny Ynoa said...

Hello Kate,

Thank you for the article. This is quite interesting and motivating.

My team and I have created the Social eCards iOS app. Social eCards introduces a new innovative digital greeting card display with many personalization features for users to take advantage of and share with their network of friends and relatives. Fortunately, we were able to monetize the app offering talented independent graphic designers the opportunity to sell premium eCard themes created on our app. It's a new revenue channel for talented greeting card artists. We believe to have created the first social network for the greeting card industry. You can find more information about our new technology on

It's great to know that the eCard market is growing and we want to be part of this growth and contribute with our new technology. We see a bright future for the digital greeting card.

Kate Harper said...

Thanks Kenny, I will add you to my Online Venue article list for cards:

Kenny Ynoa said...

Thank you Kate! You're excellent. I'd like to invite you and your circle to connect with me via the Social eCards App. It would be fun to exchange digital cards amongst ourselves and communicate so that you may use the technology first hand.

I'd love to know your thoughts on it.

All the best,

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