• The prediction is a 12% annual growth of online card sales through 2017. This is attributed to the growth in social media and technology.
• There are no companies who dominate the online greeting card market, and established companies like Hallmark and American Greetings face mounting competition from new companies.
• Personalized cards have increased in popularity.
• Customers are paying more for cards and want higher quality materials.
Many of these trends also coincide with the independent retail stores I interviewed recently. What I conclude from this information is that the industry is changing rapidly. It appears customers want high quality cards, the convenience of having someone else mail them, and a unique personalized style.
Where to Sell Cards Online: Check out my list of online venues for selling cards such as crowdsourcing, apps and print on demand.
What is your experience?
Answer the pole and see all results.