Interview with an Art Agent Lilla Rogers

Interview on whether to work with an art agent, protecting art on the web, contract rights.

Greeting Card Statistics

• Most American households purchase 35 greeting cards each year.

• The average American receives 20 cards, of which one third are birthday cards.

• Women purchase more than 80% of all greeting cards.

• Of the total greeting cards purchased annually, roughly half are seasonal, and the remaining half are for everyday card-sending occasions.

• Christmas is the most popular card-sending holiday; sales of Christmas cards account for over 60% of all seasonal card purchases.

• Sales of Valentine’s Day cards (the next most popular seasonal occasion) account for 25% of seasonal card sales.

• Birthday cards account for 60% of the sales volume of everyday card purchases, with anniversary cards following at a distant 8%.

• There are over 2,000 greeting card publishers in America, ranging from small family businesses to major corporations, many of which license designs from freelance artists. (stats: Greeting Card Association)

(photo: Kate Harper Designs)

Contest for Free Greeting Card book!

Submit your favorite Card Design Tip to be posted on this blog. Whoever sends the most unusual tip will receive a copy of the Greeting Card Book By the Batch by Judi Kauffman. Afterward, tips will be posted here. Deadline June 10th. Submit a many as you want.

Book "By the Batch" Great for Card Manufacturers

Book Review: By the Batch: Creative Cards, Postcards, Envelopes & More

Having spent over a decade running a handmade greeting card business, and teaching about it, I've yet to see a book that addresses how to "manufacture" handmade greeting cards, so you can actually make a living doing it.

The book "By the Batch: Creative Cards, Postcards, Envelopes and More" by Judi Kauffman is oriented towards the hobbyist who wants to make batches of cards for invitations, trading, or holidays, but it's also useful as a beginner's guide to producing cards in quantities, and how to create a set of cards with unifying themes.

For anyone who is seriously considering starting a handmade card business, I would recommend using this book as a workbook of lessons to learn about different methods you might use to mass produce your cards. It's possible you might find one media easier to manufacture, than the one you're currently using.

The book discusses how to set up a work table, make supplies last, buy in bulk, and has suggestions on how to work in small spaces. A variety of media are explored such as collage, velvet, polymer, embossing, stamping and several others. There are professional color photos of people actually "making" the cards step by step, along with samples of finished product.

I thought one of the most helpful and interesting parts of the book was the 13 pages of layout diagrams that show how to work with the challenging limitations of the standard greeting card dimension (see samples).

I contacted the author, Judi Kauffman, and asked her what her goals were when she wrote the book. She said she wanted to prove that when making cards, "easy isn't cheating", and that making one-of-a-kind cards in series can be fast, efficient, and fun. Her aim was to offer theory and technique, and at the same time share her tips, and describe how to use foolproof layouts. Then card designers can use the book as a starting point, and head in their own direction.

More info on Amazon: By the Batch: Creative Cards, Postcards, Envelopes & More

Artist & Writer Submission Guidelines for Card Companies

Get Connected with Card Design

Take an Online Class: Getting Into the Greeting Card Business.
Sign up for Kate's Facebook page with daily updates.

  Compiled and Updated by Kate Harper

Want to submit your art or writing to a greeting card company? Check out the links below for company submission guidelines. *Please note: webpage addresses for guidelines can change frequently and it's hard to keep up with them.  If the guidelines link below is no longer valid for a company, please click on their main website link and locate their new guidelines page. Thanks!

Allport Editions Artist Guidelines

Airwaves Inc

Avanti Press
(Look under contact+submission guidelines)

Amber Lotus

Artists To Watch


Antioch Publishing
(Go to: “About us”, then “Art Work Submissions” .) 

Bayview Press

Brush Dance

Blue Mountain

Comstock Cards
(guidelines: )

Crown Point Graphics

Calypso Cards

Courage Cards




C.R. Gibson

Design Design

Designer Greetings
*look under "opportunities" tab

Dayspring Cards




Freedom Greeting Cards

Great Arrow Graphics

Gina B



It Takes Two 

JQ Greetings

Koala Publising
Cards, gift wrap, gift bags, photography 

Leanin' Tree

Legacy Greetings

Marian Heath
(PDF file) 

Madison Park Greetings

Minted (Crowdsourced Contests)

(bottom of homepage)

Oatmeal Studios Artist Guidelines
(Writers )

Palm Press Photography Submission Guidelines

Pictura, Inc.

Paper Rose

Papyrus (Same as Recycled Paper Greetings)

Recycled Paper Greetings (Same as Papyrus)

Paper House

Pumpernickel Press

Peaceble Kingdom Press

P.S. Greetings/Fantus

Planet Zoo


RSVP Sellers

Smart Alex


Salt and Pepper



Tate and Company
(Request to be on their email list.)

Tree Free

Up with Paper

UK Greetings

Vigo Productions

See an Error? Dead Link? Contact Kate

 More Resources

 Take a Greeting Card Class
I have collaborated with to create an online course on Getting into the Greeting Card Business.  The content is based on my experience of working in the industry for over 20 years, and from publishing over 1,000 cards. Class is self-paced with student/teacher feedback on your final project in the gallery.
Register here. 

Topics Covered:
  • The fundamentals of professional card design.
  • Transforming art into a greeting card.
  • Writing sentiments.
  • Making designs "market-ready" according to industry standards.
  • Top selling occasions.
  • How to turn one card into a larger "collection".
  • How to make a card out of any image.
  • Handmade cards.
  • Where and how to sell cards (including online).
  • Licensing art on cards.
  • Manufacturing and distributing nationally.

Ebooks by Kate Harper

You can support this blog by ordering Kate's e-Booklets starting at only .99 cents! They can be read on your kindle, ipad, ipod, cellphone, or your computer. Free samples and lending options available. You can also view the list of all recommended greeting card books by a variety of authors.


Get Your Greeting Cards into Stores explains how to sell cards nationwide. Included are detailed guidelines on: How to price cards for a profit, get professional feedback, find sales representatives and follow industry standards. Information is also applicable to gift items, magnets, journals, calendars, collectibles, etc.

20 Steps to Art Licensing is a book about how to license your art to companies that publish greeting cards, or manufacture coffee mugs, magnets, wall hangings, kitchen items, and dozens of other gift items. Learn how to prepare your art, what companies to contact, how to find agents, and what trade shows to attend. Includes extensive resources on social media, copyrights, licensing community groups, and lists of interviews with professional designers.

7 Mistakes Greeting Card Writers is a booklet that explains what to avoid when submitting greeting card verse to publishers. Learn how to create a trendy card that reflects the contemporary world we live in, and how to use your own personal experience to create card verse. Topics include: how to avoid limiting your market, when to use adjectives, not creating card for enemies, write like people talk and a list of why card sentiment submissions are often rejected. You can increase your odds of success by 60% just by doing a few simple things. Includes a list of card publishers and their guidelines, links to writer interviews, and writing exercises for how to create good verse.

Unusual Ways To Market Greeting Cards, and 22 places to get your designs featured is a booklet on how to get your cards noticed in non-traditional ways. Everything from why you should send cards to your dentist, to how to get a special feature in national publication. Great tips for designers who are starting out and want to get their cards into the hands of people beyond friends and family. Special Section: 22 Gift Industry Trade Publications who seek out new greeting card designs and feature artists for free.

How to Make an EBook Cover for Non-Designers is an illustrated book will show you how to make your own e-book cover, even if you are not a designer. It is intended to help the indie writer who is on a budget and wants to publish and sell their own book in online stores such and the Apple ibookstore. Selling your book in these stores will allow readers to purchase your book and read it on multiple devices such as the Kindle, iPad, iPhone and many other electronic devices.

Great Card Submission Tips

I ran across this site Illustration Castle, by Heather Castles, and it has great advice for submitting designs to companies.