From over 300 entries, these twenty cards were selected for their artistic qualities and marketability, and the final winner was determined by Kathy Krassner. See her comments and suggestions below.
JUDGE
Kathy Krassner is the Director of Communications for the Greeting Card Association, Editor-at-Large of Gifts and Decorative Accessories magazine, Editorial Consultant for the National Stationery Show, Senior Editor of NobleWorks Inc., and columnist for the U.K.-based Gifts and Greetings Review. She is also the owner of Krassner Communications.
Kathy's comments:
Based on this year's contest theme, "most artistic," with the additional consideration of salability, the winning card design is Grassroots Cards. The black-and-white image featuring the bright pop of holly-red color is right on trend, and this beautiful image captured so brilliantly, with wonderful crispness and dimension, shows that nature itself is perhaps the greatest artist.
Kathy's comments:
I was also impressed by the manger scene so skillfully painted by Rosemarie Adcock. The amount of detail that went into this work, along with the gentle expressions she achieved on each of the animals, would no doubt make this card design very salable.
Kathy's comments:
I enjoyed Janet Nelson's colorful, graphic reindeer paired with a hand-drawn font and snowflakes, giving this card design a personal, handmade feel.
Kathy's comment:
I liked the bold use of color and shapes on the snowy Christmas tree design from Greetings from Linda.
Kathy's comment:
I liked the contrast of colors and textures on the angel design from Janelle Nichol.
Kathy's comment:
The playful ice-skating scene painted by K. Mertikas would also make a lovely holiday card.
Kathy's comments:
Ernestine Grindal's juxtoposition of an ethereal angel with Scrabble tiles spelling the word "PEACE" is very artistic and definitely caught my eye; however, I think the use of the Scrabble tiles may limit its salability to an older audience more familiar with the board game, while a younger audience might better recognize the tile style used in the "Words With Friends" app. Rather, I would have preferred to see "Peace" rendered in paper cutouts that better complement the rest of the card.
Kathy's comments on additional cards: All of the other entries were also very well done and would certainly make great cards, although some had a look reminiscent of holiday designs I've previously seen.
Kathy's comments:
Based on this year's contest theme, "most artistic," with the additional consideration of salability, the winning card design is Grassroots Cards. The black-and-white image featuring the bright pop of holly-red color is right on trend, and this beautiful image captured so brilliantly, with wonderful crispness and dimension, shows that nature itself is perhaps the greatest artist.
~ Additional Editor Picks ~
Kathy's comments:I was also impressed by the manger scene so skillfully painted by Rosemarie Adcock. The amount of detail that went into this work, along with the gentle expressions she achieved on each of the animals, would no doubt make this card design very salable.
Kathy's comments:
I enjoyed Janet Nelson's colorful, graphic reindeer paired with a hand-drawn font and snowflakes, giving this card design a personal, handmade feel.
Kathy's comment:I liked the bold use of color and shapes on the snowy Christmas tree design from Greetings from Linda.
Kathy's comment:I liked the contrast of colors and textures on the angel design from Janelle Nichol.
Kathy's comment:
The playful ice-skating scene painted by K. Mertikas would also make a lovely holiday card.
Kathy's comments:
Ernestine Grindal's juxtoposition of an ethereal angel with Scrabble tiles spelling the word "PEACE" is very artistic and definitely caught my eye; however, I think the use of the Scrabble tiles may limit its salability to an older audience more familiar with the board game, while a younger audience might better recognize the tile style used in the "Words With Friends" app. Rather, I would have preferred to see "Peace" rendered in paper cutouts that better complement the rest of the card.
~
Kathy's comments on additional cards: All of the other entries were also very well done and would certainly make great cards, although some had a look reminiscent of holiday designs I've previously seen.
Keep Connected with Card Design
Take an Online Class: Getting Into the Greeting Card Business.
Sign up for Kate's Facebook page with daily updates.
Take an Online Class: Getting Into the Greeting Card Business.
Sign up for Kate's Facebook page with daily updates.
No comments:
Post a Comment