Greeting Card Sales Reps 101




Here are several articles I've written all on the topic of how to get a sales rep for your greeting card line. Enjoy! 
-Kate





• 8 Advantages of Working With Greeting Card Sales Reps

• Why Stores Like to Work With Greeting Card Reps

• How to Present Your Card Line

• Test Marketing Your Card Line

• Getting Your First Greeting Card Account

• Getting Professional Feedback on Your Card Line

• Pricing Your Cards

• Pricing and Profits: The Tale of 2 Greeting Card Businesses

• What do Reps do?

• Pros and Cons of working with Rep Groups

• Sales Rep Territories

• Greeting Card Sales Rep Contracts

• Are you interfering with your Sales Rep's job?

• Questions to Ask Potential Reps


• How to Work With a Greeting Card Sales Rep

• How to Get a Card Rep's Attention

• How to Pitch Your Line to a Rep

• 11 Reasons Why You Should NOT Send Card Reps to Your Website

• Are You Ready for a Greeting Card Sales Rep?

• How To Find a Greeting Card Sales Rep.

 
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This Article is an excerpt from the book: Get Your Greeting Cards into Stores: How to find and work with Greeting Card Sales Reps

If you already make your own greeting cards, this book explains how to get your cards into stores and sell them sell nationwide. Included are guidelines on: how to price your cards for a profit, how to get professional feedback, where to find a sales representative and and what industry standards you should follow. All the information is also applicable to gift items, such as magnets, journals, calendars, collectibles, etc.


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How to Get a Card Rep's Attention


Here is an excerpt from the book "Get Your Greeting Cards into Stores."


Reps Like Choices
It is easier to get a rep’s attention if you have a large assortment of designs to choose from. Since reps know that store buyers may only buy ten percent of what is presented to them, the more cards they have to select from, the better.

Reps Like Numbers
If you want a rep to pick up your line, the most important thing they will want to know is your numbers. See if you are able to answer the following questions, and then include this information up front when contacting the rep:

-How many cards are in your line?
-What are your best sellers?
-How many stores do you sell to?
-What is your average order?
-How many reorders have you gotten?
-How long have you been in business?

Reps are in the sales business, so even if they love your cards, they may not think they will sell. Show them any sales statistics that might inspire confidence that your product will make money.

The best thing you can offer a rep is a product that sells for them,
and not a product you want them to sell for you.


A good analogy might be a writer who has published his first book. After he sees his book in print, he might feel he has accomplished his goal, but the publisher is just beginning their task, which is actually selling the book.

In the same way, getting your cards into a store and seeing them on a rack can feel like a very exciting accomplishment, but for a rep, that is only the first step of their larger goal, which is to get reorders. A rep only wants lines that generate reorders.


What to do When You Don’t Have Numbers
Some reps might be willing to carry your line to a dozen stores just to get feedback. If so, offer them double the commission on any cards they happen to sell, or perhaps a consultation fee to cover their time showing your cards to stores. Then the rep can give you direct feedback from the stores and make suggestions for improvement. From this, you will learn a lot about your designs and whether they are marketable on a broader scale.




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This Article is an excerpt from the book: Get Your Greeting Cards into Stores: How to find and work with Greeting Card Sales Reps

If you already make your own greeting cards, this book explains how to get your cards into stores and sell them sell nationwide. Included are guidelines on: how to price your cards for a profit, how to get professional feedback, where to find a sales representative and and what industry standards you should follow. All the information is also applicable to gift items, such as magnets, journals, calendars, collectibles, etc.


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