Here is an excerpt from the book "Get Your Greeting Cards into Stores."
Tip #2: Put Contact Info on the Back of Your CardsI met several reps because they contacted me after reading the information printed on the back of my card. Reps visit hundreds of stores, even ones outside of their territory or while on vacation. Put contact information on your cards that will be valid in the future. Greeting cards have a tendency to float around for years and end up on people’s bulletin boards or in filing cabinets. Periodically I still receive messages from people who just discovered one of my cards printed ten years ago. Luckily, my email address was still valid!
Tip #3: Reps Recommend other Other RepsAfter you get your first rep, that rep will tell other reps. They have contacts and friendships with many other rep colleagues in different states and territories, and they often refer lines to each other.
*Read #4 (of 7) next Wednesday.
If you already make your own greeting cards, this book explains how to get your cards into stores and sell them sell nationwide. Included are guidelines on: how to price your cards for a profit, how to get professional feedback, where to find a sales representative and and what industry standards you should follow. All the information is also applicable to gift items, such as magnets, journals, calendars, collectibles, etc.