From 99 cents to $2.99
If you already make your own greeting cards, Get Your Greeting Cards Into Stores is a book that explains how to get them into stores and sell them sell nationwide. Included are guidelines on: how to price your cards for a profit, how to get professional feedback, where to find a sales representative and and what industry standards you should follow. All the information is also applicable to gift items, such as magnets, journals, calendars, collectibles, etc.
7 Mistakes Greeting Card Writers Make
Booklet on 7 Mistakes Greeting Card Writers Make A list of 7 things to avoid when submitting greeting card verse to publishers. Includes a list of card publishers and their guidelines, links to writer interviews, articles, card samples and other current resources. 20-page booklet and 2,300 words and 8 Pages of Card Samples.
Booklet on 20 Steps to Art Licensing that is a list of suggested steps to to take for getting into art licensing. How to license your art to companies that publish greeting cards, and manufacture coffee mugs, magnets, wall hangings, kitchen items, and dozens of other gift items. This booklet covers 20 basic steps from how to prepare your art, to what companies to contact. It includes topics on: How to find agents, classes and what trade shows to attend. There are extensive resources on social media, licensing community groups, and lists of interviews with professional designers (5,200 words).
Some may be out of print, but used copies may be available. Check link.
Licensing Your Art to Companies
Tradeshows and Booth Design
Let's be aware of video #1 and avoid being like video #2 (promised to make you laugh). On the other end of the spectrum, one sales rep told me that while the traditional greeting card publishers are losing marketshare to e-devices, the indie handmade card artist business is increasing. What is your experience? (leave comments)
1. Social Media Revolution (a must-see)
Did You Know:
-95% of companies who use social media use LinkedIn to find employees?
-1 out of 8 couples married in the U.S. last year met via social media?
-If Facebook were a country it would be the world’s 3rd largest?
-Kindle books outsold paperbacks on Christmas?
2. Someone trying to help a paper scroll reader convert to reading a paper book. For a laugh : )
This greeting card blog gets about 1,000 visitors/subscribers a day, along with an additional 800 twitter followers, so if you would like to share your experience of the Stationery and Surtex show, email me at gcdBlog@gmail.com I will post it. (easy way to remember: GCD stands for Greeting Card Designer + "Blog")
Here are some examples from last year:
Kathy Krassner on New Trends: http://kateharperblog.blogspot.com/2010/09/stationery-trends-at-new-york-gift-fair.html
Jeannene Langford on new products: http://kateharperblog.blogspot.com/2010/05/featured-products-at-stationery-show.html
Jeannene Langford on a session she attended http://kateharperblog.blogspot.com/2010/05/trend-report-on-future-of-papercrafting.html
Jeannene Langford on Young Designers: http://kateharperblog.blogspot.com/2010/05/stationery-show-report-young-designers.html
Cindy Ann Ganaden has friends helping her set up her booth at Surtex!