Card By Amber Lotus

On Fridays, I sometimes like to display samples of products I've designed.
Here is a sample from a new card line just released from Amber Lotus Publishing called "Bright Spots."

Books on the Greeting Card Business


Can be read on any digital device including computers, cellphones, kindles, tablets etc.
From 99 cents to  $2.99

Get Your Greeting Cards into Stores: Find and Work with Sales Reps

If you already make your own greeting cards, Get Your Greeting Cards Into Stores is a book that explains how to get them into stores and sell them sell nationwide. Included are guidelines on: how to price your cards for a profit, how to get professional feedback, where to find a sales representative and and what industry standards you should follow. All the information is also applicable to gift items, such as magnets, journals, calendars, collectibles, etc.

Unusual Ways to Market Your Cards and 22 places to get featured.

Booklet on Unusual Ways To Market Greeting Cards, and 22 places to get your designs featured. A 20 page booklet on how to get your cards noticed in non-traditional ways. Everything from why you should send cards to your dentist, to how to get special features in national publications. Great tips for designers who are starting out and want to get their cards into the hands of people beyond friends and family. Special Section: Submissions guidelines and contacts for 22 Gift Industry publications and professional gift industry blogs that seek out new greeting card designs to feature for free. (5,000 Words and 17 greeting card images included)

7 Mistakes Greeting Card Writers Make

Booklet on 7 Mistakes Greeting Card Writers Make A list of 7 things to avoid when submitting greeting card verse to publishers. Includes a list of card publishers and their guidelines, links to writer interviews, articles, card samples and other current resources. 20-page booklet and 2,300 words and 8 Pages of Card Samples.

20 Steps to Art Licensing

Booklet on 20 Steps to Art Licensing that is a list of suggested steps to to take for getting into art licensing. How to license your art to companies that publish greeting cards, and manufacture coffee mugs, magnets, wall hangings, kitchen items, and dozens of other gift items. This booklet covers 20 basic steps from how to prepare your art, to what companies to contact. It includes topics on: How to find agents, classes and what trade shows to attend. There are extensive resources on social media, licensing community groups, and lists of interviews with professional designers (5,200 words).

Printed Books

These are books I own and recommend.
Some may be out of print, but used copies may be available. Check link.

Book covers starting a card business in the UK.
Good basic info, but financial/measurement info is in different monetary units.

Book that shows examples of professional card design.

How to make and sell your own cards for an extra income.

How to work with greeting card sales reps.

Great Book on understanding the greeting card profession and how to develop a style.

This is not a simple craft book for hobbyists,instead it is a picture book of professionally handmade cards by leading companies and designers.

Book that addresses how to "manufacture" handmade greeting cards.

Writers' and Artists' Market Guidelines for Greeting Cards,
Posters, Rubber Stamps, T-Shirts, Aprons, Bumper Stickers, and More!

Writing Card Sentiments

Another good book on how to write for cards professionally.

Clear guidelines on how to write card sentiments professionally.

One of many basic books of this series that tells you how to add words products, cards, etc.

Licensing Your Art to Companies

Good beginners guide on the art licensing business.

List of greeting card companies, art licensees and agents.Detailed information on submission guidelines.

Gift and Product Design

One of a kind book that tells you how to transform your art into a scan and what to do with it from there.

Simple book on learning repeats.

Great book for inspiration and creative approaches to designing patterns.

Overview of product design in all industries.

Shows you how to put a digital portfolio together for the modern era.

Amazing story of how Mary ended up doing licensing.

Good info on pattern design

Basic info on putting images onto fabric.

Yearly updated guidelines for pricing for people in art careers.

Far East, Americas, Africa, Scandinavia, and Egyptian. Good for studying fabric design.

Over 380 illustrations, diagrams, designs, border patterns and textile patterns.

Exercises for integrating illustration with other mixed-media techniques, and scan and layer your illustrations using a computer.

Hand-Printing Techniques for low budgets. Interesting ways to put imagery on products. Perhaps a good technique for putting our designs on model items to show what they would look like on real products.

Printmaking techniques for fine art and how to transfer images to a variety of surfaces. It includes decals and skins.

Cutting-edge developments in international printmaking. Since printmaking is fundamental in most surface design concepts, this book's goal is a modern approach on a traditional printmaking.

Tradeshows and Booth Design

Simple tips for your first tradeshow booth.

Avoiding Trade Show Mistakes

Professional recommendations for doing a tradeshow. Advice to take before you attempt one.

~ Copyright Legal Books for Artists ~

The Future of Children's Book Publishing

A must read article/video for Children's book artists by Scott McLeod at "Big Think" blog.

He has samples of 21 books that glimpse the future of what children's interactive book publishing will be. Here are few examples:

Are You Ready for the Paperless Revolution?

With ereaders, tablets and smart phones, we are now in the middle of a major technological transition from paper to digital, and as greeting card designers, we need to look at what's happening. Rather than limiting your definition of what a greeting card is, which is paper and art, think about what it does: It communicates a message between 2 people.

Let's be aware of video #1 and avoid being like video #2 (promised to make you laugh). On the other end of the spectrum, one sales rep told me that while the traditional greeting card publishers are losing marketshare to e-devices, the indie handmade card artist business is increasing. What is your experience? (leave comments)

1. Social Media Revolution (a must-see)

Did You Know:
-95% of companies who use social media use LinkedIn to find employees?
-1 out of 8 couples married in the U.S. last year met via social media?
-If Facebook were a country it would be the world’s 3rd largest?
-Kindle books outsold paperbacks on Christmas?

2. Someone trying to help a paper scroll reader convert to reading a paper book. For a laugh : )