Card By Amber Lotus



On Fridays, I sometimes like to display samples of products I've designed.
Here is a sample from a new card line just released from Amber Lotus Publishing called "Bright Spots."

Books on the Greeting Card Business


E-Books

You can support this blog by ordering Kate's e-Booklets starting at only .99 cents! They can be read on your kindle, ipad, ipod, cellphone, or your computer. Free samples and lending options available. You can also view the list of all recommended greeting card books by a variety of authors.

  


Get Your Greeting Cards into Stores explains how to sell cards nationwide. Included are detailed guidelines on: How to price cards for a profit, get professional feedback, find sales representatives and follow industry standards. Information is also applicable to gift items, magnets, journals, calendars, collectibles, etc.






20 Steps to Art Licensing is a book about how to license your art to companies that publish greeting cards, or manufacture coffee mugs, magnets, wall hangings, kitchen items, and dozens of other gift items. Learn how to prepare your art, what companies to contact, how to find agents, and what trade shows to attend. Includes extensive resources on social media, copyrights, licensing community groups, and lists of interviews with professional designers.





7 Mistakes Greeting Card Writers is a booklet that explains what to avoid when submitting greeting card verse to publishers. Learn how to create a trendy card that reflects the contemporary world we live in, and how to use your own personal experience to create card verse. Topics include: how to avoid limiting your market, when to use adjectives, not creating card for enemies, write like people talk and a list of why card sentiment submissions are often rejected. You can increase your odds of success by 60% just by doing a few simple things. Includes a list of card publishers and their guidelines, links to writer interviews, and writing exercises for how to create good verse.




Unusual Ways To Market Greeting Cards, and 22 places to get your designs featured is a booklet on how to get your cards noticed in non-traditional ways. Everything from why you should send cards to your dentist, to how to get a special feature in national publication. Great tips for designers who are starting out and want to get their cards into the hands of people beyond friends and family. Special Section: 22 Gift Industry Trade Publications who seek out new greeting card designs and feature artists for free.




How to Make an EBook Cover for Non-Designers is an illustrated book will show you how to make your own e-book cover, even if you are not a designer. It is intended to help the indie writer who is on a budget and wants to publish and sell their own book in online stores such Amazon.com and the Apple ibookstore. Selling your book in these stores will allow readers to purchase your book and read it on multiple devices such as the Kindle, iPad, iPhone and many other electronic devices.



Printed Books

These are books I own and recommend.
Some may be out of print, but used copies may be available. Check link.


Book covers starting a card business in the UK.
Good basic info, but financial/measurement info is in different monetary units.


Book that shows examples of professional card design.


How to make and sell your own cards for an extra income.


How to work with greeting card sales reps.


Great Book on understanding the greeting card profession and how to develop a style.

This is not a simple craft book for hobbyists,instead it is a picture book of professionally handmade cards by leading companies and designers.


Book that addresses how to "manufacture" handmade greeting cards.


Writers' and Artists' Market Guidelines for Greeting Cards,
Posters, Rubber Stamps, T-Shirts, Aprons, Bumper Stickers, and More!




Writing Card Sentiments

Another good book on how to write for cards professionally.


Clear guidelines on how to write card sentiments professionally.


One of many basic books of this series that tells you how to add words products, cards, etc.





Licensing Your Art to Companies




Good beginners guide on the art licensing business.


List of greeting card companies, art licensees and agents.Detailed information on submission guidelines.




Gift and Product Design

One of a kind book that tells you how to transform your art into a scan and what to do with it from there.



Simple book on learning repeats.


Great book for inspiration and creative approaches to designing patterns.


Overview of product design in all industries.


Shows you how to put a digital portfolio together for the modern era.


Amazing story of how Mary ended up doing licensing.


Good info on pattern design


Basic info on putting images onto fabric.


Yearly updated guidelines for pricing for people in art careers.


Far East, Americas, Africa, Scandinavia, and Egyptian. Good for studying fabric design.


Over 380 illustrations, diagrams, designs, border patterns and textile patterns.


Exercises for integrating illustration with other mixed-media techniques, and scan and layer your illustrations using a computer.



Hand-Printing Techniques for low budgets. Interesting ways to put imagery on products. Perhaps a good technique for putting our designs on model items to show what they would look like on real products.


Printmaking techniques for fine art and how to transfer images to a variety of surfaces. It includes decals and skins.


Cutting-edge developments in international printmaking. Since printmaking is fundamental in most surface design concepts, this book's goal is a modern approach on a traditional printmaking.




Tradeshows and Booth Design

Simple tips for your first tradeshow booth.


Avoiding Trade Show Mistakes


Professional recommendations for doing a tradeshow. Advice to take before you attempt one.




~ Copyright Legal Books for Artists ~




The Future of Children's Book Publishing

A must read article/video for Children's book artists by Scott McLeod at "Big Think" blog.

He has samples of 21 books that glimpse the future of what children's interactive book publishing will be. Here are few examples:



Are You Ready for the Paperless Revolution?

With ereaders, tablets and smart phones, we are now in the middle of a major technological transition from paper to digital, and as greeting card designers, we need to look at what's happening. Rather than limiting your definition of what a greeting card is, which is paper and art, think about what it does: It communicates a message between 2 people.

Let's be aware of video #1 and avoid being like video #2 (promised to make you laugh). On the other end of the spectrum, one sales rep told me that while the traditional greeting card publishers are losing marketshare to e-devices, the indie handmade card artist business is increasing. What is your experience? (leave comments)


1. Social Media Revolution (a must-see)

Did You Know:
-95% of companies who use social media use LinkedIn to find employees?
-1 out of 8 couples married in the U.S. last year met via social media?
-If Facebook were a country it would be the world’s 3rd largest?
-Kindle books outsold paperbacks on Christmas?




2. Someone trying to help a paper scroll reader convert to reading a paper book. For a laugh : )

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