Will Apple Cards Reshape the Greeting Card Industry?

Interesting article on Mashable:

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The potential for Apple to app-ify the card personalizing, buying and sending process seems huge. Especially when you consider that around 80% of cards are currently bought by women.

But what about the developers already offering successful ecard solutions? How will the new Cards app cut into their business?

We’ve asked a handful of top developers, traditional greeting card companies with digital off-shoots, and industry bodies for their reaction to the Apple Cards app news.





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1 comment :

Ckennedy said...

There are too many card-aholics out there that need to pick-up, touch and read a card for eCards and/ or Apple to truly dent their habits! Yup, there are people who love the electronic ability to send cards but one only has to stand in a card aisle and see a couple of people laughing out loud to know cards will always work... well that's, my two cents anyway!
Collene

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