Apple Makes Letterpress Cards?

Here's the Apple Promo for their greeting card app. See their website.

The new Cards app from Apple lets you create and mail beautifully crafted cards personalized with your own text and photos — right from your iPhone or iPod touch. Take a quick snapshot and with a few taps and swipes, an elegant letterpress card is on its way to any address in the world. Each card is just $2.99 when sent within the U.S. and $4.99 when sent to or from anywhere else. And that includes postage.

One-of-a-kind cards. Made on the spot.

With Cards, you can be spontaneous about sending personal notes. Snap a photo at a dinner party and send off an elegant thank-you card to the host. Make last-minute birthday wishes feel anything but last minute. Just received a great gift? Send a great card in return.

Each card is crafted from premium cotton paper using a centuries-old printing method that presses a design and ink into the card for a unique look and texture. It’s like having your own personal letterpress. In your pocket.

Make a lasting impression. With a few taps and swipes.

Cards makes it easy and fun to create 4-by-6-inch letterpress cards. Just choose a design, add your own photo or message, and choose your recipient — all with your iPhone or iPod touch.

Swipe through the carousel to see 21 all-new letterpress designs that give you a head start. Tap to add your own message, try out a favorite photo, or even take a new photo for the card you’re creating.

Choose a recipient from your contacts list. We’ll print your card, slip it in an envelope, and mail it for you.


Pick a design and make it your own.

Choose from 21 beautifully crafted letterpress designs you can easily customize with your own photo or text for any occasion. You can also resend the same card, invitation, or announcement to more than one person. Card History automatically saves your orders, so all you have to do is select a card, duplicate it, and choose a new person to mail it to. Being nice has never been so easy.

Shoot from the hip. And the app.

Smart cards have arrived. Say you’re on vacation and you want to send a picture of a stunning view to folks at home. Choose a design and take your photo from within the app. To help you perfectly compose your shot, Cards will show you an overlay of the card dimensions along with any graphics and text boxes that might cover up part of the photo. If you choose one of the Travel designs, your location will be added to the card automatically. You can customize the location to whatever you like. And if you choose an existing photo with GPS data, Cards will add that location for you, too.

The envelope, please.

Ready to send? Tap to choose a recipient from your contacts list. You can customize the name if you like. Or you can type in a name and address from scratch. Cards lets you know if the address seems incomplete or doesn’t appear to match any known addresses.

We’ll add the postage. And keep you posted.

Buying and sending your card is as easy as buying a song or downloading an app. Just enter your Apple ID password — the same one you use to shop on iTunes or the App Store. You’ll get an email confirmation when you place your order and another when your card is mailed.

And there’s no need to look for an envelope. Or a stamp. Or a post office. We’ll slip your card into an envelope made from the same premium cotton paper, add postage, and send it on its way. If you’re mailing a card from inside the U.S., we’ll even use our own Apple-designed postage.

When they get the card, you get the word.

Mail a card to someone in the U.S., and we’ll send a notification to your iPhone or iPod touch the day it’s scheduled to arrive, using the United States Postal Service® Intelligent Mail® barcode. So you always know when you’re going to make someone’s day.