"What's your story"?
I never really thought about that question, until Linda Mariano asked it at our monthly art licensing meeting on Saturday. And we had to answer the question in only two sentences. That was hard for a room full of jabbering artists.
Linda is an art agent and licensing consultant who has worked with Thomas Kinkade, Disney, Nascar, Elvis, Warner Brothers and we were very fortunate she volunteered her time to give us a top-rate 2 hour presentation on how to move our art licensing career forward. Even with all my years in working in this industry, I found her questions refreshing and intriguing.
She believes all licensing artists should have a "story" and it goes way beyond their designs. It's not about inventing an artificial "brand" you try to force upon others. Rather, it's more about investigating yourself from the inside out and making a specific plan of action.
She says "your story" is a combination of:
-Your artist's statement
-The 4 or 5 key words you would use to describe your art
-Understand what is the "experience" a person will have with your art.
I walked away feeling that working with Linda could turn your art career around in a few months.
So, what is your story in two sentences ?
(leave comments below)
More About Linda Mariano
Principal and Senior Vice President, Marketing and Licensing
International Artist Management Group
+1 408 718 3730 | LMariano85@yahoo.com