Here are a list of articles on all these topics. Pick the one that best represents where you are right now.
Card Design Tips
Learn about the fundamentals of card design.
Greeting Card Sales Stats
Greeting Card Design Tips
Things to avoid in Card Design
Greeting Card Association Artist Guidelines
Other Great Card & Illustration Tips
You know you are a greeting card designer when…
Starting a Card Business
Learn how to manufacture and sell your cards to retail stores.
How to Present Your Card Line
Test Marketing Your Card Line
Getting Your First Greeting Card Account
Getting Professional Feedback on Your Card Line
Pricing Your Cards
Pricing and Profits: The Tale of 2 Greeting Card Businesses
Good News for Indie Card Artists: New Sales Trends
Online Class: Design and Sell Your Own Cards
Starting a Card Line on Your Own
Backcopy:What to print on the back of your cards
List of Books on the Greeting Card Business
Book Review: How to Run a Greeting Card Business
Book Review: Pushing the Envelope
Setting up Card Ordering Codes
All About Envelopes
Greeting Card Quiz: How much do you know about the industry?
Ginger McCleskey, Greeting Card Rep, Talks about Trends
Greeting Card Buying Statistics
Learn how to market cards.
12 Unusual Ways To Market Your Greeting Cards
List of Trade Shows for Greeting Card & Gift Designers
How to Sell Art Through Social Media
List of Trade Magazines for Card and Gift Industry
How to Use Email to Sell Art & Get Leads
How to Sell Designs Online: Jude Maceren
Venues for Selling Greeting Cards Online
How to Find Greeting Card Sales Reps
The Handmade Card Business
Learn how to run a thriving handmade card business.
How to make a living in the Handmade Card Business
How to Set Up a Handmade Card Factory
Making Cards: Questions to Ask
Simplify Card Making for a Profit
Paying People to Make Your Cards
3 Parts of a Greeting Card
8 Advantages of the Handmade Card Business
Interview with Former Greetings etc. Editor, Kathy Krassner
Handmade Greeting Card Business Directory
Learn How to Write Greeting Card Sentiments.
Meet the Master of Greeting Card Writing
Audio Interview: Getting into the Greeting Card Writing Market
How Poets Can Write Greeting Card Verse
Interview with Hallmark Card Writer
Artist & Writer Submission Guidelines for Card Companies
Breaking into the Greeting Card Writing Market
How to Write Greeting Card Verse (VIDEO)
7 Mistakes Card Writers Make
Licensing Your Designs to Companies
Learn how to license your designs to publishers.
Submission Guidelines for Card Companies
How to Mail Promos of Your Designs to Card Companies
How to Organize Greeting Card Submissions
How to get Started in Art Licensing
How to Make a Good "Art Licensing Website."
How to Deal With Rejection: Tips for Card Designers
Resources on Greeting Cards and Licensing
Greeting Card Licensing Information from the UK
List of Licensing Agents in the US
Learn how artists manage their time and set goals.
How to Make Time for Art
How to Start a Buddy Meeting System
How to Start an Art Licensing Support Group
Take a Greeting Card Class
I have collaborated with skillshare.com to create an online course on Getting into the Greeting Card Business. The content is based on my experience of working in the industry for over 20 years, and from publishing over 1,000 cards. Class is self-paced with student/teacher feedback on your final project in the gallery.
- The fundamentals of professional card design.
- Transforming art into a greeting card.
- Writing sentiments.
- Making designs "market-ready" according to industry standards.
- Top selling occasions.
- How to turn one card into a larger "collection".
- How to make a card out of any image.
- Handmade cards.
- Where and how to sell cards (including online).
- Licensing art on cards.
- Manufacturing and distributing nationally.
Ebooks by Kate Harper
You can support this blog by ordering Kate's e-Booklets starting at only .99 cents! They can be read on your kindle, ipad, ipod, cellphone, or your computer. Free samples and lending options available. You can also view the list of all recommended greeting card books by a variety of authors.
Get Your Greeting Cards into Stores explains how to sell cards nationwide. Included are detailed guidelines on: How to price cards for a profit, get professional feedback, find sales representatives and follow industry standards. Information is also applicable to gift items, magnets, journals, calendars, collectibles, etc.
20 Steps to Art Licensing is a book about how to license your art to companies that publish greeting cards, or manufacture coffee mugs, magnets, wall hangings, kitchen items, and dozens of other gift items. Learn how to prepare your art, what companies to contact, how to find agents, and what trade shows to attend. Includes extensive resources on social media, copyrights, licensing community groups, and lists of interviews with professional designers.
7 Mistakes Greeting Card Writers is a booklet that explains what to avoid when submitting greeting card verse to publishers. Learn how to create a trendy card that reflects the contemporary world we live in, and how to use your own personal experience to create card verse. Topics include: how to avoid limiting your market, when to use adjectives, not creating card for enemies, write like people talk and a list of why card sentiment submissions are often rejected. You can increase your odds of success by 60% just by doing a few simple things. Includes a list of card publishers and their guidelines, links to writer interviews, and writing exercises for how to create good verse.
Unusual Ways To Market Greeting Cards, and 22 places to get your designs featured is a booklet on how to get your cards noticed in non-traditional ways. Everything from why you should send cards to your dentist, to how to get a special feature in national publication. Great tips for designers who are starting out and want to get their cards into the hands of people beyond friends and family. Special Section: 22 Gift Industry Trade Publications who seek out new greeting card designs and feature artists for free.
How to Make an EBook Cover for Non-Designers is an illustrated book will show you how to make your own e-book cover, even if you are not a designer. It is intended to help the indie writer who is on a budget and wants to publish and sell their own book in online stores such Amazon.com and the Apple ibookstore. Selling your book in these stores will allow readers to purchase your book and read it on multiple devices such as the Kindle, iPad, iPhone and many other electronic devices.