Finally, a book about selling your cards!
If you want to learn how to get your greeting cards into retail stores, you will want to read this book called "Pushing the Envelope."
Meryl Hooker, one of the authors, was one of my top selling reps for several years and she has also written an article on social media and the stationery industry for this blog.
This book is geared towards newcomers in the stationery industry for the small manufacturer and it covers many topics, including:
-How do I find sales reps?
-What do I pay reps?
-How do I know which sales reps are right for me?
-Recommendations for keeping your line fresh.
-Dealing with territories and orders,
-Places to find reps,
-What reps expect from a manufacturer, and
-How to keep the rep and manufacturer relationship healthy and profitable long term.
Meryl Hooker is a nationally recognized, award-‐winning sales rep, writer, speaker and all-around sales rockstar. She has served the Mid-Atlantic as a greeting card and gift manufacturer’s representative for nearly a dozen years where she specializes in working with independently owned greeting card and gift stores. Meryl is a highly sought rep in large part because of the uncompromising standards of excellence to customer service, account development and manufacturer relationships she brings to the table.
She can be reached via www.merylhooker.com
For additional information on Pushing the Envelope, you can contact authors Rob Fortier or Meryl Hooker at info@CenterAisleGroup.com or visit http://www.CenterAisleGroup.com
You can also order it on Amazon.com