by Kate Harper
Backcopy is the information that is on the back of the card, such as the card name, publisher, price, copyright symbol. Usually this information is pre-printed on the card, but when your first start your business, you may not be able to afford to pre-printed cards. Use a rubber stamp and then graduate to pre-printed labels. Other ways to put this information on the back is to use Xeroxed paper inserts that you can slip behind your card in the bag.
Most importantly, make sure your company name and address is on the back of your cards. I am surprised at the number of cards that exclude this information. How will anyone ever contact you if they want to order cards? Some retail stores have gotten a hold of me solely from using backcopy information. One card designer also adds a warning "Always have enough information on the back so that people can find you. Your store buyers will be reluctant to give out your name and address to competitors."
Sometimes store buyers get a hold of your card in unusual ways, such as picking it up while vacation. Remember, the back of your card is like your business card.
Besides your company name on the back of your cards, consider including other optional information such as:
- The recycled symbol, if you are using recycled paper.
- The price of your card.
- The code number, or order number of your card.
- General information about you, as an artist or the art process you are using.
- A Logo, that represents your business image.
Handmade Card Business Articles by Kate Harper
The Handmade Card Business: Card Codes
The Handmade Card Business: All About Envelopes
Starting a Handmade Card Business: Manufacturing
How to Make a Living in the Handmade Card Business
Making Cards: Questions to Ask
Simplify Card Making for a Profit
How to Set Up a Handmade Card Factory
Paying People to Make Your Cards