Tips and Tales from the Booth 
Tips and Tales from the Booth Tips and Tales from the Booth 
-Quit counting fans, followers, and blog subscribers like bottle caps. Think, instead, about what you’re hoping to achieve with and through the community that actually cares about what you’re doing.
-Learn how to measure stuff, and quit making excuses for why you can’t do it. Katie Paine’s blog is overflowing with stuff. Here’s some metrics you might consider if they’re applicable for your goals. And here’s how you can start setting measurable objectives.
-Understand the difference between making a business case for social media and chasing the next and greatest fad. If you don’t understand how to explain where social media impacts areas outside the business besides your own, make a concerted effort to learn.
-Quit waiting for the water to be perfect before you get in. It’s not going to be, ever. Try something that makes strategic sense for your business. Julien Smith articulates a bit about why waiting for one tiny thing is often what holds us back.
-Focus on what you’re good at. Know the core of your business, and make that the center of your work, especially through the amplifier of social media. Chris Penn reminds us of the importance of this, as he’s apt to do.
