How to Set Up a Tradeshow Booth

Even though this is a small business trade show, I thought it had some helpful tips on booth basics.

(7 minutes)


TRADE SHOW VIDEOS

How to set up a trade show booth
Sample booths at the stationery show
Interviews with Exhibitors



TRADE SHOW BOOKS


How to Design a "Wow!" Trade Show Booth Without Spending a Fortune

Simple tips for your first tradeshow booth.

Tips and Tales from the Booth
Avoiding Trade Show Mistakes


Build a Better Trade Show Image
Professional recommendations for doing a tradeshow. Advice to take before you attempt one.


Ebooks by Kate Harper

You can support this blog by ordering Kate's e-Booklets starting at only .99 cents! They can be read on your kindle, ipad, ipod, cellphone, or your computer. Free samples and lending options available. You can also view the list of all recommended greeting card books by a variety of authors.

  


Get Your Greeting Cards into Stores explains how to sell cards nationwide. Included are detailed guidelines on: How to price cards for a profit, get professional feedback, find sales representatives and follow industry standards. Information is also applicable to gift items, magnets, journals, calendars, collectibles, etc.






20 Steps to Art Licensing is a book about how to license your art to companies that publish greeting cards, or manufacture coffee mugs, magnets, wall hangings, kitchen items, and dozens of other gift items. Learn how to prepare your art, what companies to contact, how to find agents, and what trade shows to attend. Includes extensive resources on social media, copyrights, licensing community groups, and lists of interviews with professional designers.





7 Mistakes Greeting Card Writers is a booklet that explains what to avoid when submitting greeting card verse to publishers. Learn how to create a trendy card that reflects the contemporary world we live in, and how to use your own personal experience to create card verse. Topics include: how to avoid limiting your market, when to use adjectives, not creating card for enemies, write like people talk and a list of why card sentiment submissions are often rejected. You can increase your odds of success by 60% just by doing a few simple things. Includes a list of card publishers and their guidelines, links to writer interviews, and writing exercises for how to create good verse.




Unusual Ways To Market Greeting Cards, and 22 places to get your designs featured is a booklet on how to get your cards noticed in non-traditional ways. Everything from why you should send cards to your dentist, to how to get a special feature in national publication. Great tips for designers who are starting out and want to get their cards into the hands of people beyond friends and family. Special Section: 22 Gift Industry Trade Publications who seek out new greeting card designs and feature artists for free.




How to Make an EBook Cover for Non-Designers is an illustrated book will show you how to make your own e-book cover, even if you are not a designer. It is intended to help the indie writer who is on a budget and wants to publish and sell their own book in online stores such Amazon.com and the Apple ibookstore. Selling your book in these stores will allow readers to purchase your book and read it on multiple devices such as the Kindle, iPad, iPhone and many other electronic devices.
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Sample Booths at the Stationery Show

Here's a one minute video that shows a variety on booths at the Stationery Show.

(1 minute)


TRADE SHOW VIDEOS

How to set up a trade show booth
Sample booths at the stationery show
Interviews with Exhibitors




TRADE SHOW BOOKS


How to Design a "Wow!" Trade Show Booth Without Spending a Fortune
Simple tips for your first tradeshow booth.

Tips and Tales from the Booth
Avoiding Trade Show Mistakes


Build a Better Trade Show Image
Professional recommendations for doing a tradeshow. Advice to take before you attempt one.

~

Trade Show Marketing Tips

Even though it's not the most professional video, I like that the film maker went around and interviewed people in their booths, and got tips for how to do a good tradeshow.

(7 minutes)


TRADE SHOW VIDEOS

How to set up a trade show booth
Sample booths at the stationery show
Interviews with Exhibitors




TRADE SHOW BOOKS


How to Design a "Wow!" Trade Show Booth Without Spending a Fortune

Simple tips for your first tradeshow booth.

Tips and Tales from the Booth
Avoiding Trade Show Mistakes


Build a Better Trade Show Image
Professional recommendations for doing a tradeshow. Advice to take before you attempt one.

~

10 Ways to get Serious about social media


I highly recommend this article, called 10 Ways to get serious about social media by Amber Naslund. Easily applicable to an artist or writer: Ways to get serious about social media:


-Quit counting fans, followers, and blog subscribers like bottle caps. Think, instead, about what you’re hoping to achieve with and through the community that actually cares about what you’re doing.

-Learn how to measure stuff, and quit making excuses for why you can’t do it. Katie Paine’s blog is overflowing with stuff. Here’s some metrics you might consider if they’re applicable for your goals. And here’s how you can start setting measurable objectives.

-Understand the difference between making a business case for social media and chasing the next and greatest fad.
If you don’t understand how to explain where social media impacts areas outside the business besides your own, make a concerted effort to learn.

-Quit waiting for the water to be perfect before you get in.
It’s not going to be, ever. Try something that makes strategic sense for your business. Julien Smith articulates a bit about why waiting for one tiny thing is often what holds us back.

-Focus on what you’re good at
. Know the core of your business, and make that the center of your work, especially through the amplifier of social media. Chris Penn reminds us of the importance of this, as he’s apt to do.


Article continued...

Newsletters for Artists


Found this article on writing newsletters I thought was pretty good for people who are resistant to putting out a newsletter because they don't know how to do it.

Excerpt:

Write about what you know.
Tell them why you paint, what inspires you. Write about the process, some of your subscribers will be other artists wanting to learn from you.

If you were recently in a show and won an award, tell them and perhaps include a picture. Got an upcoming show...let them know.
You could include additional smaller photos of your work...a new painting or one from long ago.

Do you have something you've been working on for awhile...tell them, entice them a little. Give your subscribers an opportunity to purchase a piece at a special price.
Continued...

Must-See Art Documentary: Herb and Dorothy

When I first got this DVD in the mail from Netflix, Herb & Dorothy, I put off watching it for a week, because I thought "How exciting can an 'art collecting' film be?" Then one day when I was finishing a cup of tea, I finally put the DVD in the player and planned to only watch it for 10 minutes.

But once it started, I was glued to the story. I was completely moved and inspired by how a postal clerk and librarian with limited means had collected over 4,000 pieces of artwork in their tiny New York City apartment. In the 1960's they became early collectors of what later became world renowned artists, such as Sol LeWitt, Christo and Jeanne-Claude, Richard Tuttle, Chuck Close, Robert Mangold, Sylvia Plimack Mangold, Lynda Benglis, Pat Steir, Robert Barry, Lucio Pozzi, and Lawrence Weiner.

Even though their collection was very valuable, they never sold a piece. They eventually donated their collection to the National Gallery in Washington D.C.


(2 minute clip)

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