Keep in mind that a retailer needs a reason to replace an established card line in their store. They want to make sure every square inch of their establishment makes money and they’re not going to stop selling a profitable line unless they’re absolutely sure the new line (meaning yours) will outsell it. Of course, there’s always the chance they have a line they’re eager to replace but you can’t count on that. Even if you’re planning on licensing the cards – in lieu of manufacturing and distributing them – the company that considers your designs will still be thinking, “Will retailers be willing to get rid of an existing line and take a chance on this one?” continued.. Greeting Card Business Insider Secrets.
I am a designer who lives in Berkeley California who has worked in the greeting card and gift industry for over 20 years. I like to create things that make people laugh. For more information on licensing my art, visit my website.