Ten Questions to ask Before Licensing You Art

Here's a helpful article by Maria Brophy :
Ten Questions to ask Before Hooking Up Your Art With a License"


1.) What are your distribution channels? (Translated: where are your products sold?)

Distribution Channels can be broken down in this way:

Specialty: Includes boutiques and specific shops that cater to a particular lifestyle such as surf, skate, snow, fishing, dive, etc.

Upper Tier: High end department stores (i.e. Saks)

Mid tier: Middle end department stores (i.e. Penney’s)

Lower Tier: Target

Mass Market: Wal-Mart, K-Mart, Costco

Other: Catalogs, direct mail, online, televised shopping

You want to know where they sell their stuff because if it’s to Wal-Mart and you don’t want your art sold there, then cancel the engagement!

2.) Who are your top 5 retail accounts?

Read entire article...


Also See:


Booklet on 20 Steps to Art Licensing that is a list of suggested steps to to take for getting into art licensing. How to license your art to companies that publish greeting cards, and manufacture coffee mugs, magnets, wall hangings, kitchen items, and dozens of other gift items. This booklet covers 20 basic steps from how to prepare your art, to what companies to contact. It includes topics on: How to find agents, classes and what trade shows to attend. There are extensive resources on social media, licensing community groups, and lists of interviews with professional designers (5,200 words).


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