Click on Part 1 Part 2 or Part 3 to see explanations of topics.
PART 1: Topics
Forget about selling a line of blank cards
Greeted card lines must be in the proper proportions.Start with “Everyday Cards”.
The 80/20 rule applies. . .
Start small and find out what sells.
Cards are usually sold wholesale in packs of six.
Part 2: TopicsHow big of a line do you need?
You can have what is called a “pre-select”.
Where do you find display racks?
What size should your cards be?
What size should your cards NOT be?
Define your market.
You are not Hallmark.
Part 3: Topics
How should you price your cards?
What about minimums?
What about returns?
Should you have sales reps selling your line?
Where do you find a sales rep?
Treat your reps well.
What about niche markets?
Should you exhibit at a trade show?
Why shouldn’t you just use CafePress or Zazzle to print your cards?
What other alternatives are there?
Read Articles 1,2 &3 What You Didn’t Know About Starting a Greeting Card Line