Found this article on writing newsletters I thought was pretty good for people who are resistant to putting out a newsletter because they don't know how to do it.
Write about what you know.
Tell them why you paint, what inspires you. Write about the process, some of your subscribers will be other artists wanting to learn from you.
If you were recently in a show and won an award, tell them and perhaps include a picture. Got an upcoming show...let them know. You could include additional smaller photos of your work...a new painting or one from long ago.
Do you have something you've been working on for awhile...tell them, entice them a little. Give your subscribers an opportunity to purchase a piece at a special price. Continued...
Posted by Kate Harper at 4/27/2010