Check out Artsyshark's article on Greeting Card Business Insider Secrets.
Excerpt:
Keep in mind that a retailer needs a reason to replace an established card line in their store. They want to make sure every square inch of their establishment makes money and they’re not going to stop selling a profitable line unless they’re absolutely sure the new line (meaning yours) will outsell it. Of course, there’s always the chance they have a line they’re eager to replace but you can’t count on that. Even if you’re planning on licensing the cards – in lieu of manufacturing and distributing them – the company that considers your designs will still be thinking, “Will retailers be willing to get rid of an existing line and take a chance on this one?” continued.. Greeting Card Business Insider Secrets.
1 comment:
Hello Kate.
I´m a graphic designer/illustrator and I, just recently, became aware and interested in the licensing field.
I wanted to thank you for all the wonderful information you have here on your blog.
So, thank you for sharing your knowledge and experience.
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