LIcensing to the Greeting Card Industry

Joan Beiriger has written an article called "Licensing Art to the Greeting Card Industry." and makes 4 points about what manufacturers look for:

1. Generates the "ah" response,
2. is unique,
3. the style does not compete with another artist(s) style that the manufacturer is already licensing,* and
4. the artist has a body of work that can be put together into a cohesive collection.

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