The greeting card market is one of the most profitable and high-paying markets for writers. According to the industry trends, each greeting card verse can earn a writer something in between $50 and $150.
The greeting card genre is different from all other types of writing, hence editors, when buying potential greeting card material look for that personal voice in your verse, where it’s like from ‘me to you’. To elaborate this point, the greeting card writer is that anonymous third voice between two other people, the card sender and the card recipient. The writer is saying for others what they may be unwilling or unable to say for themselves.
It’s a well known fact that editors have different needs for each line of cards. Once that is found out, it’s easy for the writer to thrive at this job. It’s important to know the market here as well as finding information about the company wants will be an added advantage.
In this process there is something that each writer should know about, that is the rack impact. This is basically, how and what you will see in a card rack or spinner on display. Roughly, in these displays each card has about 1.5 seconds to catch a consumer’s eye. If the card is too cryptic, has too many words, is obscure in any way, the buyer will move onto the next card without even picking it up. Every editor has this concept; 'rack impact,' in mind and uses it as a basic criterion for buying a writer's work. So capitalizing on this when designing or writing greeting card verses will help you get the assignment from the company...ARTICLE CONTINUED...
(photo credit Misocrazy)