Mistakes Greeting Card Writers Make Part 3

3. Limiting the Market

Make sure you are not limiting your marketability. Consider the
following Mother's Day verse: "A Mother's Kindness to her Son is
Immeasurable. Happy Mother's Day." The verse has already limited the
market to the 'son' being the buyer, the 'mother' being the recipient,
and the 'time' of year the card is sold being only Mother's Day. But
what if the verse was edited to read: "A Mother's Kindness is
immeasurable."? Now the card can be sent from any person, to any
mother, and not just the sender's mother, and it can be sent at
anytime of year including Mother's Day, a mother's birthday or everyday.

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