(photo credit:Joan Thewlis)
(Photo Credit: Bright Media)
-Set a specific deadline for yourself, which is a starting point for getting feedback, and this will help clarify who your market is.
-When you show your cards to someone for feedback, if only have 3 or 4 cards, it s hard for someone to get a sense of your skills or identity. Stores and publishers will take you more seriously if they see you have attempted to develop a full concept.
-Over time, you can add specialized lines to your card line. For example, you may have a line of animal cards, a funny quotes cards, and a line of Valentine's cards.
-Don t be afraid to toss out a dozen ideas and start over. Most buyers want to see new cards every four to six months. Even if they reject your line once, they often want to see your new ideas again.
-The design should be visually appealing.
-The editorial message refers to the actual words on the
card such as "Happy Birthday."
-The materials are important and will determine whether the design will be easy to reproduce in an easy, consistent and in a cost effective manner.
When developing a card line, it is usually a trial and error process.
You need to experiment with many materials, themes and ideas and it's
usually a good to take time and explore all the possible directions.
Visit card stores, look at what other people are doing, and try to
examine different ways you might manufacture the card. Also think
about mass producing the card and how much the materials will cost you.
A common problem writers have with card verse, is they forget that a card is a personal message between two individuals. Consider the following verse: "If you have anger in your heart, you will not find happiness." Standing alone, this quote has an important message, but what happens when you put this on a greeting card? What do the sender and receiver think? If you bought this card, who would you send it to? Someone who is angry? And if you were the recipient, you might
feel that someone is trying to lecture you on not being angry.
Booklet on 7 Mistakes Greeting Card Writers Make A list of 7 things to avoid when submitting greeting card verse to publishers.
Includes a list of card publishers and their guidelines, links to writer interviews, articles, card samples and other current resources. 20-page booklet and 2,300 words and 8 Pages of Card Samples.
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MOST IMPORTANT PART OF CARD
The most important part of a greeting card is the top third.
Usually that is the only part that shows when a card is sitting in a store rack.
If possible, try to put something eye catching or important on the top of the card.
This could be a simple as a word, or a visual image that begs the customer to pick it up and see what else is there.
The design on the front of a card serves one purpose, to grab the customer's attention enough so they will pick it up. You also want to express a mood, a tone, a feeling or emotion, using the image as a language of communication. Remember that most people buy greeting cards because they don't know how to say something to someone else, so it is easier to let the card do it for them.
(Photo Credit: Bright Media)
WORDS ON CARDS
If you don’t have words on your card, make sure your image is an attention grabber. Pin your card on the wall next to store bought cards and step back 10 feet and look at it. Does your card stand out? Ask a friend to send you out of the room and rearrange the cards in new way. When you reenter the room notice where your eye is drawn and why.
Think of a card design as the art of Ikabana, Japanese flower arranging. In Ikabana, you start with a primary flower as the center of which all other flowers support Try to find your main strength and build around it.
Paper can be used as your main focus. For example, a fiber filled handmade paper red with clusters of pine needles may make a great Christmas card. Colors can also be the used by painting one bold red brush stroke across your card, and supporting it with a word or decoration.
If you like to use humor, it may not be necessary to create a perfectly illustrated design with carefully chosen colors. The main point may be the message. You don't want the image to detract from the humor.
Some cards rely completely on abstract images, such as a collage. They usually don’t have words on them, but the materials are carefully chosen for their unusual character, texture or color. College cards often attract customers to pick up the card because they want to know what it's made of.
(photo credit: Daziladi)
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