The design on the front of a card serves one purpose, to grab the customer's attention enough so they will pick it up. You also want to express a mood, a tone, a feeling or emotion, using the image as a language of communication. Remember that most people buy greeting cards because they don't know how to say something to someone else, so it is easier to let the card do it for them.
(Photo Credit: Bright Media)
(Photo Credit: Bright Media)
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