11 Reasons why you should NOT send card reps to your website.

This is an excerpt from Get Your Greeting Cards Into Stores: How to Find and Work With Sales Reps (Updated 2017 paperback) If you like to make greeting cards, this book explains how to get your cards into stores and sell them nationwide.  Learn about changing trends in the indie card market and niche opportunities available for artists. Book includes detailed guidelines on pricing cards for a profit, getting professional feedback on your designs, finding sales representatives, pitching your card line to them, approaching stores, and the industry standards you should follow. Information is also applicable to gift items, such as magnets, journals and calendars.  

11 Disadvantages of Sending Reps to Your Website

While having a website is important, and potential greeting card reps may say they’d rather review your line on your website rather than receive sample cards, for the artist, I still believe this is not the best way to present your card line to a potential rep for the first time. Here's why:

1-Websites often display a limited amount of cards on one page.

2-The average time anyone spends on a website is three minutes.

3-The rep is less likely to look at the entire line if she does not like the homepage.

4-Websites often do not reflect textures, paper thickness, or envelope colors.

5-Images on websites are usually very small, and if they are large, the page loads slowly.

6-You might know exactly where everything is on your website, but a rep might find it confusing to negotiate.

7-A rep cannot open a card on a website if they want to read the inside text. Some artists try to resolve this problem by having two images for each card (inside and front) but clicking on each one is time-consuming and requires the webpage to refresh. It is much easier to just pick up a card and open it.

8-If the card is elegantly packaged in a cellophane bag, this is difficult to visually represent on a website.

9-The rep cannot shuffle through a card deck, pick out favorites and put them in a pile.

10-If a rep wants to show your cards to one of her accounts, she will have to print out the images.

11-Most people look at websites on small mobile devices instead of desktop computers. This makes your cards look even smaller and harder to read. If you have not optimized your site for mobile devices, your cards can look distorted on the screen.

A website is always a good resource as a reference, but when trying to present your line to new reps, it's always better to have your cards in their hands. Reps tend to deter artists from mailing samples because they don't want their office full of unsolicited artist's samples they cannot use, nor do they want the expense of returning them. Later I will explain more about how to communicate with reps ahead of time, so that they are not inconvenienced by your samples, and instead welcome them.

~