Kathy Krassner, has been appointed Director of Communications for the Greeting Card Association (GCA)! How great! She will be involved in marketing, media, consumer relations; editorial content for "CardTalk" (GCA's enewsletter), and trend reporting.
She has contributed to this blog on several occasions over the last two years.Here are some of her contributions:
Editor Picks: Christmas Cards with a New Look
Interview with Greetings etc. Editor, Kathy Krassner
Most Unusual Christmas Cards: Editor Picks
How Stationery Retailers Use Social Media
10 Mistakes Card Designers Make When Submitting Press Releases
Stationery Trends at the New York Gift Fair
About the Greeting Card Association
The Greeting Card Association, is the U.S. trade association of the greeting card industry. Established in 1941, the GCA represents greeting card and stationery publishers, as well as suppliers to the industry. The GCA is managed by George Little Management, LLC, owner and manager of the annual National Stationery Show. For additional information, please visit www.greetingcard.org.
About Kathy Krassner
Kathy Krassner is a longtime industry veteran and has been active with the GCA for more than 20 years as an editor of several stationery-related trade magazines. She was most recently Editor-in-Chief of Greetings etc. magazine, which she worked with the GCA to launch in 1999. Prior to that, she was Co-Editor of Giftware News magazine, Editor-in-Chief of Gift & Stationery Business magazine, and Stationery Editor of Gifts & Decorative Accessories magazine - at which she also currently serves as Editor-at-Large.
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