Americans Plan to Send More Cards This Year

Survey Finds Americans Plan to Send More Holiday Greeting Cards This Year in Place of Gifts

BERKELEY, CA--(Marketwire - December 2, 2009) - This holiday season, many Americans are planning to save extra cash by sending a greeting card in lieu of a gift. Whether employed or not, about 20% of Americans are planning to replace some gifts with greeting cards, according to a new research report commissioned by photo cards and thank you cards retailer Cardstore.com and conducted by independent research firm Kelton Research.

Results Summary

--  20% of Americans are planning to replace some gifts with greeting
 cards this year
--  43% of Americans prefer a greeting card from a loved one over $10
--  53% of Americans display greeting cards at least through the holidays
--  42% of Americans hold onto holiday cards as a keepsake, such as in a
 photobox or scrapbook

  
article continued...