List of Trade Magazines for Card and Gift Industry

*no longer published in print, but has historical online articles.
4 Middlebury Blvd.
Randolph, NJ 07869

Gift Shop Magazine
195 Hanover Street
Hanover, MA 02339

Gifts and Decorative Accessories Web Page
Gifts & Decorative Accessories
360 Park Avenue South
New York, NY 10010

Gifts & Tablewares
12 Concorde Place, #800
Toronto, ONT M3C 4J2

Giftware New
20 W. Kinzie Street, 12th Fl.
Chicago, IL 60610

Greetings Today
1 Churchgate, The Wilderness
Berkhamsted, Hertshire HP4 2UB

Party & Paper Retailer
PO Box 128
Sparta, MI 49345

Progressive Greetings
United House, North Road
London N7 9DP

Click here to read samples from our June/July 2009 issue
Souvenirs, Gifts & Novelties Magazine
10 E. Athens Avenue, #208
Ardmore, PA 19003

Winter 2009
Stationery Trends Magazine
PO Box 128
Sparta, MI 49345

72 Tappan Road
Harrington Park, NJ 07640

Other Trade Publications

Balloons & Parties
65 Sussex Street
Hackensack, NJ 07601

Christian Retailing
600 Rinehart Road
Lake Mary, FL 32746

Communications Arts
110 Constitution Drive
Menlo Park, CA 94024

Country Sampler’s Country Business
707 Kautz Road
St. Charles, IL 60174

Graphic Arts Monthly
2000 Clearwater Drive
Oak Brook, IL 60523

Graphic Design USA
79 Madison Avenue, #1202
New York, NY 10016

HOW Magazine
4700 E. Galbraith Road
Cincinnati, OH 45236

License! Global Magazine
641 Lexington Avenue
New York, NY 10022

Museums & More
PO Box 128
Sparta, MI 49345

Print Magazine
38 East 29th Street, 3rd Floor
New York, NY 10016

 More Resources

Online Greeting Card Class
I have collaborated with to create an online course on Getting into the Greeting Card Business.  The content is based on my experience of working in the industry for over 20 years, and from publishing over 1,000 cards. Class is self-paced with student/teacher feedback on your final project in the gallery.
Register here. 

Topics Covered:
  • The fundamentals of professional card design.
  • Transforming art into a greeting card.
  • Writing sentiments.
  • Making designs "market-ready" according to industry standards.
  • Top selling occasions.
  • How to turn one card into a larger "collection".
  • How to make a card out of any image.
  • Handmade cards.
  • Where and how to sell cards (including online).
  • Licensing art on cards.
  • Manufacturing and distributing nationally.

Ebooks by Kate Harper

You can support this blog by ordering Kate's e-Booklets starting at only .99 cents! They can be read on your kindle, ipad, ipod, cellphone, or your computer. Free samples and lending options available. You can also view the list of all recommended greeting card books by a variety of authors.


Get Your Greeting Cards into Stores explains how to sell cards nationwide. Included are detailed guidelines on: How to price cards for a profit, get professional feedback, find sales representatives and follow industry standards. Information is also applicable to gift items, magnets, journals, calendars, collectibles, etc.

20 Steps to Art Licensing is a book about how to license your art to companies that publish greeting cards, or manufacture coffee mugs, magnets, wall hangings, kitchen items, and dozens of other gift items. Learn how to prepare your art, what companies to contact, how to find agents, and what trade shows to attend. Includes extensive resources on social media, copyrights, licensing community groups, and lists of interviews with professional designers.

7 Mistakes Greeting Card Writers is a booklet that explains what to avoid when submitting greeting card verse to publishers. Learn how to create a trendy card that reflects the contemporary world we live in, and how to use your own personal experience to create card verse. Topics include: how to avoid limiting your market, when to use adjectives, not creating card for enemies, write like people talk and a list of why card sentiment submissions are often rejected. You can increase your odds of success by 60% just by doing a few simple things. Includes a list of card publishers and their guidelines, links to writer interviews, and writing exercises for how to create good verse.

Unusual Ways To Market Greeting Cards, and 22 places to get your designs featured is a booklet on how to get your cards noticed in non-traditional ways. Everything from why you should send cards to your dentist, to how to get a special feature in national publication. Great tips for designers who are starting out and want to get their cards into the hands of people beyond friends and family. Special Section: 22 Gift Industry Trade Publications who seek out new greeting card designs and feature artists for free.

How to Make an EBook Cover for Non-Designers is an illustrated book will show you how to make your own e-book cover, even if you are not a designer. It is intended to help the indie writer who is on a budget and wants to publish and sell their own book in online stores such and the Apple ibookstore. Selling your book in these stores will allow readers to purchase your book and read it on multiple devices such as the Kindle, iPad, iPhone and many other electronic devices.