
For those of you who want to take the mystery out of selling your photographs through stock houses, a new book by
PeachPit Press was just released, called
Taking Stock: Make money in microstock creating photos that sell, by Rob Sylvan. He explains step by step, how to sell photographs to stock houses and make money doing it.
While I am unskilled at photography, I must admit, Rob covered the topic with so much depth, and in a clear manner, I felt I could walk outside and start taking photos and selling them.
What Stock Houses Look ForHe explains the business from the perspective of the buyer and he often asks us to look at what stock houses are really looking for. For example, he tells us how to avoid centering things, and rather, leave an open space on photos, so the buyer can include their own text in the photo.

What amazed me the most, is seeing what I considered simple subject matter, from a variety of photographers, who make a living doing this. Rob sold a photo of his Christmas tree thousands of times and it brought in $13,000 (see left).
Perhaps this is an unusual example, but it did get me thinking about how you don't need to be a fine artist, or beat the pavement for clients, in order to make money in the photo industry. The best part, is the investment for this type of business is minimal. You don't need to buy film, development supplies or have a darkroom, and it's free to post the images.
Rob explains how you might just need to switch gears and think more about the "function" of the photo. What is the subject matter? Who might use it? A magazine? An annual report? A pet obituary? As your photo sales grow, then you might think about paying for models or upgrading your equipment. And when I say models, I don't mean fashion models. I'm talking about pictures of people at work, children, and medical environments.
The Importance of EmotionRob emphasizes repeatedly how important it is for the image to communicate a clear emotion. You can't rely on just taking a "pretty picture."
The viewer should not have to "guess" what the emotion is. It should be very clear by looking at the picture, what the person or subject matter is saying, without using words. This was very familiar to me, since that is also a critical goal for the front of greeting cards.
Topics CoveredPhoto stock houses are relatively new, and have become more popular over the last decade. This book covers about every possible topic a person could imagine about this business, from what kind of camera to buy, to what companies to submit your images to.
He gives clear instructions on how to use
Adobe Photoshop and
Lightbox to adjust an image to make it stock-house-friendly, and he points out how important it is to remove all logos from clothes, background objects and even fishing poles!

He also covers legal issues of copyrights, protecting your images, industry standards for licensing arrangements, and how to get paid. And since this book has several exercises for the reader, it could easily be used as a how-to manual for starting a business or teaching a class.
The one thing that seems to be missing from the book is a definition of what is a "photograph." For example, can I sell manipulated photos, grunge art or digital collages? What about decorative stationery borders or scrapbook images? Where does illustration fit into stock houses? Doesn't every company need a greeting card for holidays?
Avoiding RejectionI think the section most photographers will find extremely helpful are a list of tips to avoid rejection from the image houses. He points out details such as removing dust and hair from photos, cropping styles, removing distractions, and making sure you have model releases.
Photography is Moving OnlineThis book came along at the right time. I know a professional photographer who recently closed her business and stated to me with confidence,
"Print is Dead." Over the last several years she's watched magazines, catalogs and other print media move online.

Because of this, companies no longer need professional photo shoots, and since online images are low resolution, their in-house staff can sometimes get away with using their own digital cameras.
For photographers who have left the industry or are considering leaving, the opportunities available with image houses may be the direction to go, especially since the same image can be resold thousands of times, and the photographer can use their own creativity to pursue themes they enjoy.
You never know, there just might be people out there looking for a photo of your baby, kitten, or frying pan...but before you start snapping pictures, take a look at this book first, and you'll know how to do it correctly, from square one.
Images excerpted from Taking Stock: Make money in microstock creating photos that sell, by Rob Sylvan. Copyright © 2011. Used with permission of Pearson Education, Inc. and Peachpit Press.