4/16/2010

New Film about Product Design

From the same director who did "Helvetica", Objectified is a good watch for anyone who does product design. Here are 3 clips from the film. I'm curious about your response to them.


Poor Design Practices: Chairs, Cameras, GPS's
(3 minutes)





Apple Computer Design
(5 minutes)






Target Store Design
(2 minutes)

4/14/2010

Latte Art

As Monty Python would say: "And now for something completely different...."

I couldn't pass up this posting from the Web Designer Depot Blog. Imagine what interesting greeting cards they might make...and what would they say inside say?

Here are a few samples. Pretty impressive. To See all 50, go to their webpage.
















4/13/2010

Greeting Card Biz Insider Secrets


Check out Artsyshark's article on Greeting Card Business Insider Secrets.

Excerpt:

Keep in mind that a retailer needs a reason to replace an established card line in their store. They want to make sure every square inch of their establishment makes money and they’re not going to stop selling a profitable line unless they’re absolutely sure the new line (meaning yours) will outsell it. Of course, there’s always the chance they have a line they’re eager to replace but you can’t count on that. Even if you’re planning on licensing the cards – in lieu of manufacturing and distributing them – the company that considers your designs will still be thinking, “Will retailers be willing to get rid of an existing line and take a chance on this one?” continued.. Greeting Card Business Insider Secrets.

4/12/2010

Photographing Products on a Shoestring Budget

Here's some great resources on etsy on how to photograph your products or licensing samples.

ETSY VIDEO ON PHOTOGRAPHING PRODUCTS



MAKE A LIGHT BOX
Instructables Article: Make a light box




ARTICLES WORTH READING
Digital Photography School: How to Photograph Products
Photographing Products for Online Sales
How to Make Homemade Lightbox

4/11/2010

Looking for a greeting card job?

I just added a new feature to this blog: on the left sidebar, about 10 inches down, there is a live news feed called "Job Openings" for all types of jobs in the greeting card industry.