Some artists are so overly concerned about getting new manufacturers to go to their website, that they completely forget about them, once they get there. Manufacturers are busy people and when they go to a website, they want to see a lot of art fast, without running into navigation obstacles. Is your website "manufacturer-friendly?"
How many of these "Manufacturer-Friendly" things do you do?
- Your art is on your homepage, and your overall style is represented.
- The manufacturer can find your portfolio in one click from the homepage.
- From the moment a manufacturer lands on your homepage, within 30 seconds, they can locate and view at least 30 images. Use a stop watch and test this on a friend: If they can't do it, then it means either your images take too long to load, are too hard to find, or are on too many different pages. Consider making your images scrollable like in Sara Henry's website below.
- Your contact information is no more than one click away from any page.
- A 10-year-old kid can guess what information your link names will lead to.
- Your site is only for Art Licensing. It is not a mix of 2-3 other businesses.
- Your pages load fast, in 1-2 seconds, because you know slow-loading-pages are the #1 reason people leave websites.
- You don't have spontaneous animation, because you understand not all computers can support the software, and it often slows down page-load time.
- You don't force manufacturers to listen to audio, watch video, or view animation, and you don't expect them to click "skip it" or "turn it off" as a default.
- You don't have text that blinks, moves, or change colors uncontrollably
- Your logo is in the upper left of all pages, and links back to the homepage
- You avoid pdf links, since they require downloads in order to view.
- You have a super-easy way for manufacturers to sign up for your mailing list, such as a form that only requires a name and email address.
Sara Henry Design
Another Artist's Homepage