I found a great article that really goes through the Q&A about creating your own brand as a freelance artist. It has a great "how to" list of tasks for artists.excerpt:
Brand creation is definitely an art in itself, and takes a lot of time to plan.
Don’t rush through this essential step of a freelancing career — having a brand can not only benefit you as a web professional, but also avoid fallbacks and can aid as a form of security.
No matter how big your business is — how big your client base, your team, or your popularity is — develop a plan, a brand around it if you haven’t already.
Then, stick to it, be consistent. It may also be helpful to take a step back if you already have a brand to analyze it. Can it be upgraded or further developed? Are you missing anything essential to your brand thus far?
article continued...
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