Ran across this great site on card licensing. Here's are excerpts from 2 articles:
What is Licensing?
For licensors, the advantages include being able to enter new markets (product or geographical) which would be unfeasible with it's own resources or capabilities. It is a way to generate new revenue streams, often with little involvement or additional financial or other resource implications and can be an excellent earner.
Take, for example, a charity Christmas card licensing deal: the charity agrees to allow its name (brand) to be used on greeting cards in return for a percentage of the trade price. This way it raises its profile on the high street and earns additional income, without having to make any investment in product, or taking the risks involved in publishing the cards itself. In this case it is the publisher which is the licensee.Greeting card publishers are becoming increasingly involved in the licensing market, both as licensees and licensors.
Interesting Facts About the Greeting Card Industry in the UK
85% of all cards are bought by women!
The UK card industry is acknowledged to be ten years ahead of the rest of the world in terms of design.
There are approximately 800 publishers in the UK, most of which are small businesses with fewer than five employees. Out of the 400 members of the GCA over 280 are small/micro businesses.
It’s a creative industry with strong bases in London, Nottinghamshire and the North, especially Yorkshire and Lancashire, where it has replaced many of the heavy manufacturing industries as a major employers.
Greeting cards are stocked in more types of outlet than any other product – with one in six retailers stocking greeting cards.
No other country has such a tradition of card sending or card display in the home - the sending and receiving of cards is an important part of our culture.
The commercial Christmas card was invented in 1846 by Sir Henry Cole, the chief organiser of the Great Exhibition, pioneer of the penny post and founder of the V&A Museum.
One of Sir Henry’s first Christmas cards, sent to his Grandmother was recently sold at auction for £22,500.
Greeting card making is also the number one craft hobby, according to Crafts Beautiful, the top consumer craft magazine, which receives more enquiries about greeting cards than any other subject.