Research as shown that the text on a card is the most important factor customers consider when purchasing a card, the price and art are secondary.
Just like reaching across your kitchen table to hold a friend's hand, writing greeting card verse is the same. The only difference is that you are reaching across the world and touching complete strangers with your words.
Inspiration, love, hope, sympathy and gratitude expressed on cards, come from the heartfelt words of a writer, an important person in the greeting card business.
(photo credit: salvagenation)
Also see:
CARD WRITING
Booklet on 7 Mistakes Greeting Card Writers Make A list of 7 things to avoid when submitting greeting card verse to publishers.
Includes a list of card publishers and their guidelines, links to writer interviews, articles, card samples and other current resources. 20-page booklet and 2,300 words and 8 Pages of Card Samples.
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