tag:blogger.com,1999:blog-3006034685013171954.post7772990815993411825..comments2024-01-18T10:50:27.995-08:00Comments on Greeting Card Designer: How to Present Your Card LineKate Harperhttp://www.blogger.com/profile/14126334539791135961noreply@blogger.comBlogger3125tag:blogger.com,1999:blog-3006034685013171954.post-46849439699080017132012-04-25T17:28:08.767-07:002012-04-25T17:28:08.767-07:00Kate, these are great suggestions! May I add a cou...Kate, these are great suggestions! May I add a couple more? When I am hired as a consultant for a greeting card entrepreneur, I always ask them to provide information upfront about their vision for their business, their priorities and most pressing problems so that we can make the best use of our time.<br /><br />I also ask them to be able to look at each card in their line, and tell me who would buy it and why.It's very common that a person designing a line doesn't actually know their target audience. Once that is established, quite often we can go through the line and easily adjust the messages, and get the line balanced.<br /><br />I often use your own cards as an example of a "complete line" which is well thought out and sells on several levels. It works message-wise, visually and makes an immediate connection. Which is why, Kate, you are the perfect expert to write this type of book!Carolyn Edlundhttp://www.artsyshark.comnoreply@blogger.comtag:blogger.com,1999:blog-3006034685013171954.post-52262509638553935792012-04-25T05:47:03.786-07:002012-04-25T05:47:03.786-07:00Hi Kate - I set your blog up on my RSS feed - hopi...Hi Kate - I set your blog up on my RSS feed - hoping you're going to write directly about finding notecard reps. I have about 25 clients, mostly here in VT where I have one rep. I have had trouble with two rep agencies - and have learned that finding good reps is extremely difficult. It is also extremely difficult to sell cards by cold calls and walking into stores. i've done that too. I am interested in learning how to find reps nationally - I'm under the impression that your books are more aimed at people who are just starting out in the card business?Annahttps://www.blogger.com/profile/00595871936287627972noreply@blogger.comtag:blogger.com,1999:blog-3006034685013171954.post-586682236543505632012-04-25T03:48:48.569-07:002012-04-25T03:48:48.569-07:00oh so sweet!! Thank you Thank you!!
Greeting Card...oh so sweet!! Thank you Thank you!!<br /><a href="http://www.cardsforeveryone.co.uk/" rel="nofollow"> Greeting Cards </a>Anonymousnoreply@blogger.com