How To Find a Greeting Card Sales Rep: Tip #7

Here is an excerpt from the book "Get Your Greeting Cards into Stores."

Tip #7: Put an Ad in Industry Media Outlets

The greeting card industry has websites, publications, and trade journals dedicated to the gift industry. You can place an ad in these publications or on their online sites, and let people in the industry know you are seeking a rep. Even if you don’t want to buy an ad, these publications are valuable reading material if you want to learn more about the gift and greeting card industry.

Here are several publications dedicated to the greeting card and gift industry. Since publications can sometimes change, you can always visit my blog page http://kateharperblog.blogspot.com/2009/08/list-of-trade-magazines-for-card.html for periodic updates.

Balloons & Parties
65 Sussex Street
Hackensack, NJ 07601
www.balloonsandparties.com

Christian Retailing
600 Rinehart Road
Lake Mary, FL 32746
www.christianretailing.com

GiftBeat
72 Tappan Road
Harrington Park, NJ 07640
www.giftbeat.com

Gift Shop Magazine
195 Hanover Street
Hanover, MA 02339
www.giftshopmag.com

Gifts & Decorative Accessories
360 Park Avenue South
New York, NY 10010
www.giftsanddec.com

Gifts & Tablewares
12 Concorde Place, #800
Toronto, ONT M3C 4J2
CANADA
www.gifts-and-tablewares.com

Giftware New
20 W. Kinzie Street, 12th Fl.
Chicago, IL 60610
www.giftwarenews.com

Greetings etc.
4 Middlebury Blvd.
Randolph, NJ 07869
www.greetingsmagazine.com

Greetings Today
1 Churchgate, The Wilderness
Berkhamsted, Hertshire HP4 2UB
ENGLAND
www.lemapublishing.co.uk

License! Global Magazine
641 Lexington Avenue
New York, NY 10022
www.licensemag.com

Museums & More
PO Box 128
Sparta, MI 49345
www.museumsandmore.com

Print Magazine
38 East 29th Street, 3rd Floor
New York, NY 10016
www.printmag.com

Party & Paper Retailer
PO Box 128
Sparta, MI 49345

www.partypaper.com

Progressive Greetings
United House, North Road
London N7 9DP
ENGLAND
http://www.progressivegreetings.co.uk

Stationery Trends Magazine
PO Box 128
Sparta, MI 49345
www.stationerytrendsmag.com

Souvenirs, Gifts & Novelties Magazine
10 E. Athens Avenue, #208
Ardmore, PA 19003
www.sgnmag.com

If you do decide to place an ad in a publication, you might write up a blurb that looks something like this below, (using our earlier example of the “New York Pets” greeting card line).

New York Pets is a humorous greeting card line seeking sales reps in California and Nevada. Line generates consistent reorders and offers 20% commission. For more information, visit www.website.com or call Betty at 987-654-1321. Everybody loves a pet!

The key information I suggest you include in a trade industry ad is
- A unique description of your card line.
- Information about your sales trends.
- The commission for the sales rep.
- Contact information, both active (they can call you) and passive (they can look at your website).
- A tagline that represents your cards.

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This Article is an excerpt from the book: Get Your Greeting Cards into Stores: How to find and work with Greeting Card Sales Reps

If you already make your own greeting cards, this book explains how to get your cards into stores and sell them sell nationwide. Included are guidelines on: how to price your cards for a profit, how to get professional feedback, where to find a sales representative and and what industry standards you should follow. All the information is also applicable to gift items, such as magnets, journals, calendars, collectibles, etc.

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