Here are the top 10 articles on this blog in the last year.
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American Greetings is navigating a multiyear decline in industrywide greeting-card sales as more well-wishers express sentiments in email, Facebook and other means of social interaction.
"You always get the question, will the greeting-card industry hold up with all the electronic stuff coming out?" said Kevin Cassidy, senior credit officer at Moody's Investors Service. "This is a very mature business. You can try to take some share. You come up with some new avenues, some price increases."
American Greetings also has a small operation selling e-cards and other digital offerings, but its business selling traditional products in North America accounts for the vast bulk of its revenue.
DYNAMICS OF ART LICENSING
Presented by Karen Embry, Phyllis Dobbs and Brenda Pinnick
Karen, Phyllis and Brenda are presenting an art licensing business seminar designed to deliver honest, first- hand knowledge, tips, advice and insight. In this seminar they will share with you how the playing field has drastically changed over the last several years, what you need to do to succeed and the challenges you need to understand before investing your time, energy and money.
As an optional add-on, they are also offering a private, one on one consultation for portfolio viewing. You will get to peek inside their own portfolio "books" to see what their clients see and which art got them the deals! They will look at your art, discuss what categories it might fit and give you honest advice about color, styling, themes, etc. This is a one-time only opportunity at the low, low price they are offering.
The seminar will take place on Saturday, January 28, 2012 at 6:30 pm to 8:30 pm, then 8:30 pm to 9:30 pm for private consults. (this is after CHA meet and greet so there is no overlap or conflicts) Where – The Annabella Hotel, Azalea Room, Anaheim, CA It runs concurrent to the CHA Show dates and in close proximity to the convention, but does not conflict with any CHA events. This is an excellent opportunity for those attending CHA to have the option to attend the seminar since they would already be at the convention, but wouldn't have to incur any additional travel expenses. There is also an early bird discount for those that purchase their NEW Dynamics of Art Licensing seminar ticket by January 14, 2012. Portfolio consultation & art review times are scheduled according to the date of ticket purchase.
What do you think would be a great holiday gift for an artist?
The best way to answer that is to tell me what YOU want.
Be specific and I will post the info on this blog.
(leave info in comments below or send an email message.)
The deadline to enter the 24th Annual LOUIE Awards is in one week! All entries must be postmarked by December 15, 2011, in order to be eligible for judging. Entries may be submitted online at the Greeting Card Association website – www.greetingcard.org – until midnight on the 15th.
This past year's LOUIE Awards drew 960 entries from more than 160 companies. Themed "The Greatest Cards on Earth!” – this year’s awards will feature nearly 50 seasonal and everyday card and invitation categories. All LOUIE entries will be evaluated during an official judging process, taking place in New York in late January.
Finalists in each category and the top award of "Card of the Year" will be selected by a Blue Ribbon Panel. Finalists will be notified and announced in March, and the winners will be recognized at the 24th annual LOUIE Awards gala, taking place on Sunday, May 20, during the National Stationery Show, at Espace in Manhattan.
For more information on the LOUIEs and to enter the Awards, visit www.greetingcard.org and click beneath the LOUIE logo. Questions? Email LOUIE@bdeonline.biz.
You Can Write Your Own Greeting Cards
Clear guidelines on how to write card sentiments professionally.
How to Write and Sell Greeting Cards, Bumper Stickers, T-shirts and other fun stuff.
Freelance Writing for Greeting Cards
Another good book on how to write for cards professionally.
Finding the Right Words
One of many basic books of this series that tells you how to add words products, cards, etc.
99 Cents: 20-page booklet on 7 Mistakes Greeting Card Writers Make A list of 7 things to avoid when submitting greeting card verse to publishers.
Includes a list of card publishers and their guidelines, links to writer interviews, articles, card samples and other current resources. 20-page booklet and 2,300 words and 8 Pages of Card Samples.
Right now you can get Free Shipping with Amazon Prime for my 2012 funny "Kid Quotes" Calendar I designed for Amber Lotus Publishing. You can send it to all your relatives at different locations without paying separate shipping charges. $11 is a very good price for a Holiday Gift! Say YES and support an independent publisher and artist!
Here's an excerpt...
Google now has a method called "Reverse Image Search" to search the internet for images. GRIS, an acronym that I am using in this article for "Google Reverse Image Search," was released on June 14 and has received accolades from scads of people who post images on the internet. GRIS is not perfect because it does not find all images but according to persons that have compared GRIS with another image search engine, TinEye.com, GRIS is far superior.
She covers these essential reasons to use Image Search:
• Search for Illegal use of art.
• Search for internet sites selling your art.
• Search for Internet sites that is promoting you and your art.
• Use GRIS for SEO (Search Engine Optimization) link building.
Read entire article...
Most calling cards are printed on both sides, and on think paper, and they are often decorated very artistically. They feel like a small piece of art rather than a business card.
The company I bought these from told me that calling cards are often popular with two groups of people I had not considered: Stay at home parents who meet other parents at the play ground, and dog owners who meet other dog owners at dog parks.
I like giving them out as business cards, since they look nice and other people often comment on them when receiving them.
For more information on calling cards, see this great article recommended by David Dickens titled The Gentleman’s Guide to the Calling Card - http://artofmanliness.com/2008/09/07/the-gentlemans-guide-to-the-calling-card/ It talks about how to design and use calling cards, and where to have them made.
Handwriting fonts are just one of the many font choices a designer can use in creating a design. It could enhance a web design with its proper usage and can also give a little frivolous touch making it totally unique. Many designers have used it in their designs and have successful y reached their goal to make it look appealing. There are many benefits of using handwriting fonts in designing which some of us could be oblivious of. Yet, even without knowing these benefits, a designer still experiment with using it.
As many designers come to love handwriting fonts, we will give you some tips on how to use handwriting fonts in web design. It is important that you could effectively use it so that the readers won’t navigate away from your site. Here are some tips in using handwriting fonts for web design.
See more examples...
Creating seamless textures
Anyone who’s followed any of my tutorials or seen my work before will know how much I love using textures in my design work. Textures really help add a tactile feel to an otherwise flat and digital design. Open up a texture file and crop it in Photoshop to exclude any marks that would stand out when repeated.
Go to Filter > Other > Offset then enter a figure in the Horizontal and Vertical fields that’s half the dimensions of your image. My texture file is 800x800px, so I enter 400px in the fields.
Article Continued. Read entire article...
I had a tour of their operations years ago and was quite impressed at how they fulfill their print on demand orders online - whether it be for 1 card or 1,000.
Cardstore has always been supportive of independent cardmakers and one year came their CEO came to our local art licensing meeting to answer questions about their process for licensing art (see:http://kateharperblog.blogspot.com/2009/12/art-licensing-event.html)