How to Promote Your Design Business on the Cheap

Here's an interesting article by webdesigner blog...

Ah … the life of a freelancer. It’s not enough that you’re creative and technically savvy. No, you have to be a clever businessperson as well. No matter how talented you are, when starting out you probably won’t get clients unless you pound the pavement for them.

But you likely don’t have the time or money to engage in any sophisticated advertising campaign. Fortunately, these days there are plenty of ways to market your business for little to no cash.

Twitter definitely has its haters – not everyone wants to hear you describe your lunch in 140 characters or fewer. But it’s a highly searchable tool that is free and takes moments to manage.

Once you set up your account, search for your favorite designers and studios as well as friends, businesses you frequent and companies you’d like to hire you. This alerts potential customers to your existence – they might in turn follow you and seek you out for future jobs. Tweet your blog, news about your business, a fun project you’re working on, artwork you find inspirational, a handy tutorial – keep your tweets short and informal. Twitter is not the place for heavy copywriting, though it IS a great place to offer exclusive deals. ...read entire article


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