Read his article to see the rest.
1. Custom designed bookmarks ↓
I’ve said before that business cards inside bookmarks are a great way to showcase your business to people who are looking for books in your target market, but what about taking it a step further and designing some bookmarks that showcase a cool design and also give some information on your business? Then it doesn’t look like a marketing campaign at all and the reader of the books will likely keep the bookmark a lot longer, increasing your chances to make a sale with them.
2. Write tutorials on how to do what it is you do ↓
If there’s one thing that will showcase your skills, writing tutorials will probably be #1 on most peoples list. The benefits for writing tutorials are that you get to show potential clients you know so much about your business that you can write step by step tutorials for someone like them to understand it, even if they have zero previous knowledge about it. It’s ok to boast your knowledge a little bit – and best of all, it only costs you some time (you could even shop the tutorial around and see if a bigger site would pick it up and pay you for it).
Do you design websites for small business owners, or someone who may benefit from business cards? Why not offer 1,000 free business cards to them when they purchase a web design from you – you could even build the price of the cards into your pricing if you want to offset the cost of them. U Printing has 1,000 business cards for around $30.00.
3. Go overboard on the stamps ↓
Sending your business package to potential clients in the mail can have you end up in the bin of other businesses trying to pitch their ideas, but what if you used more stamps? If you have 39 of the 1 penny stamps on the envelope, what are the chances that it catches the potential clients eye when they’re shuffling through their mail?
4. Start your own blog directly on your site ↓
This ties into the tutorial idea above, but why not start a blog about the type of topics that your potential clients would benefit from reading? Explain how you handle business transactions, show the productivity tools you use, showcase pictures of your office, discuss the benefits of hiring a _________ (insert designer, photographer, copywriter, programmer, ect). The traffic will build and the exposure could turn into some very big clients coming across your work.
5. Hold a free presentation about your business ↓
Mason from Small Fuel could explain to you better as to why this is a great idea and why the 15-30 minutes of talking it takes to hold a presentation could turn into cold hard cash. You can read his article here.
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