Horizontal cards are a problem for retail stores. Although they might be more attractive and easier to design, they use up too much shelf space. Every square inch of retail space is worth money and horizontal cards take up more space than vertical ones. This doesn't mean that you can't design this type of card, but avoid designing your entire line with horizontal cards, so the store has a choice.
REMINDER: 3 Days left to Enter Raffle for Free Card Book
The Book, By the Batch by Judi Kauffman, is about how to produce handmade cards in quantities. See Review here. How to Enter: Submit your favorite Card Design Tip--as many as you want. All tips will be posted on blog. (All email addresses and last names will be kept private)
Posted by Kate Harper at 6/08/2009